Mon.Aug 02, 2021

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Using Customer Journey Mapping to Improve CX

Callminer

Deeply understanding customers is key to success. By leveraging customer journey maps, your company can keep up with its customers' evolving needs and expectations.

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How many more customers need to cry?

Adrian Swinscoe

Back in April 2016, Pearson published a book I wrote called How To Wow. At the very back of the book is a section called Final […]. The post How many more customers need to cry? first appeared on Adrian Swinscoe.

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The Best Way to Improve Your Company Culture in Challenging Times / A Day in the Life of your Employee / Scott Blanchard Keynoting at the Revolution

The DiJulius Group

The Best Way to Improve Your Company Culture in Challenging Times By Jess Pischel Employees are the backbone of your organization, and if they are not satisfied, other areas of the business will struggle too. Conversely, a workplace where team members are engaged, feel they are supported by leadership, and have the opportunity to.

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The Great Debate: Is Customer Experience The New Marketing?

Doing CX Right

Is CX & Marketing the same? Is Customer Experience the new Marketing? Read expert views and what you can do with the information to advance success. The post The Great Debate: Is Customer Experience The New Marketing? appeared first on Doing CX Right.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Discover the True Power in Your Organization

Conversation Agent

“No one can teach you to win. But only give you the tools to learn how to do it yourself. And until the lesson gets into your head, defeat can also taste good. It can even be the best flavor you've tasted up to that day.” Marcell Jacobs just won the Olympic gold for the 100 meters in Tokyo. He broke a speed record. Jacobs had always been fast. But something kept him from breaking through.

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First Line Sales Managers are the Fulcrum for Improved Performance, No Matter What “Lever” You Choose

Customer Think

“If I Had a Lever Long Enough…” — Archimedes A question that often comes up from sales leaders during workshops or advisory services is: “What’s the most effective lever for me to improve my organization’s performance?” Too often, individuals want to skip ahead to that favored of all consultant answers, “It depends.” Not me.

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A quick guide to sales analytics (+ key sales metrics to watch)

Zendesk

Imagine you’re in high school and trying to prepare for an AP calculus test, but your teacher never gave you homework, a study guide, or a practice test. You likely have no idea what information to study or how you’ll perform on the AP exam—not an ideal situation. The same is true when trying to build a sales team and a sales strategy without sales analytics.

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Proactive Customer Service: Complete Guide [2021]

Aquire

In this competitive world, the success of any business depends on the quality of the proactive customer service it provides, rather than reactive. What do we mean by that? Conventionally, when customers are having issues, they’re the ones who contact customer service to get them resolved. This is called reactive customer service. But, businesses are now adopting a proactive customer service approach that’s very closely tied to customer satisfaction, loyalty, and positive experiences.

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Minding the Mind at Work

Sprinklr

I am thrilled and deeply honored to announce that Sprinklr has been selected as a Workplace Wellness Award Winner for Mental Wellness by a leading communications and public relations firm, Ragan Communications. At Sprinklr, we understand that normalizing the conversation around mental health is a large part of achieving mental wellness for all. Leadership plays a huge role in de-stigmatizing the conversation around mental wellness and we encourage employees to actively pursue their mental wellbe

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5 Top Customer Service Articles of the Week 8-2-2021

Shep Hyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Customer Experience Strategies to Annoy or Delight Your Customers by Phil Britt. (CMSWire) Let’s be frank: no company goes out of its way to produce miserable customer experiences.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Episode #151: How to Humanize the Customer Experience, with Rob Harles

Sprinklr

Have we lost sight of why we’re focused on the customer experience in the first place? In today’s episode, Rob Harles and I take a walk in our customers’ shoes to discover how to make the customer experience human again. Rob Harles is the Global Lead for Modern & Emerging Channels for Accenture Interactive. You can find him on LinkedIn or Twitter.

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Ecommerce Shopping Cart Optimization: 8 Steps [2021]

Aquire

The demand for ecommerce websites continues to grow and customers expect a seamless online shopping experience. In order to do so, you need to perform ecommerce shopping cart optimization. Delivering this experience to an ever-increasing number of digital shoppers depends on a smooth checkout process. Luckily, thanks to the latest technologies, creating the perfect checkout process has become a lot more achievable than before.

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The 23 Keys to Creating Raving Fans Part 2

C3Centricity

This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. As mentioned last week, you can download the full white paper HERE. In addition to using NPS, we also like to use other diagnostic questions to see how we can improve. In general, it is critical to get the importance level of each function as well as our performance score.

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5 Ways to Practice Radical Transparency with Customers

ClientSuccess

For CSMs, acting as the bridge between customers and a SaaS product organization sometimes requires a tricky balance. While your main goal is to always go above and beyond for customers, some things may be happening internally that may not be in your customer’s best interest. As we enter the back half of 2021, there is truly something to be said for preaching – and practicing – radical transparency with customers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Chatbot Beginner’s Guide: All Your Questions Answered

Aquire

If you browse the internet, there’s a good chance you’ve come into contact with a chatbot. These conversational programs have proved a popular application of advanced tech, such as machine learning and natural language processing (NLP). And all the signs are there that chatbots will continue to play a role in business for years to come – so learning as much as possible about them means you’re well-placed to benefit in the long-term.

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NICE CXone Powers Faster and Smarter Self-Service and Better Prepared Agents with New Digital-Centric AI Innovations

Customer Think

The NICE CXone Summer 2021 release empowers enterprises to engage customers where their true journey begins and delivers answers faster than ever, ensuring next-gen, digitally fluent CX.

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15 Live Chat Best Practices You Need to Follow [Updated]

Aquire

We’re going to show you the most important live chat best practices you need to follow. Live chat best practices help organizations more easily convert website visitors into prospects, drastically improve resolution rates of customer issues, and ultimately reduce churn rates by offering the best possible digital experiences. Let’s dive in.

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Know an Auto Finance Innovator? Bring Their Name Forward!

Lightico

The new award program honors the people and companies that are helping to modernize, accelerate and improve the auto finance business. Innovation is about more than technology. It’s about culture and practices that prevent any entity from becoming antiquated or outdated. That’s why the new Lightico’s Auto Finance Innovators Top 100 award includes lenders, leaders and influencers who are driving innovation in the field.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Beyond Demographics: Micro-Cultural Segmentation

MyCustomer Experience

BI've invented a new way of understanding small cohorts of customers - making conventional demography-based 'slices' irrelevant. You and I. 2nd Aug 2021. By Mils Hills Chief Anthropologist at.

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How to Ace the Discovery Call [with 17 Effective Questions]

Aquire

If you had to pinpoint the single most pivotal moment in the B2B sales process, what would it be? Maybe that hopeful moment when you generate a lead? Or, the happy moment you finally close that deal? There’s one that wins hands down: the discovery call. Top performing sales professionals value this initial call as it sets the tone of your working relationship with a customer.

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Digital Transformation - A Game Changer For CX

MyCustomer Experience

DSometimes, you hear brands talking about how they will improve customer experience; quite often, they launch programs half-heartedly and. 2nd Aug 2021. By alonghelber CMO.

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FREE Webinar! Procurement From The Outside-In: Moving To A Customer-Centric Mindset

Kerry Bodine

I hope you’ll join me on Tuesday, August 17 at noon Central time , when I’ll be teaming up with the global procurement and supply chain consultancy Proxima for a fun webinar. The folks at Proxima share a mindset that’s near and dear to my heart: transformation through customer centricity. So… how exactly does customer centricity apply to the procurement function?

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib