Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. It’s just different…and more complex.

B2B 78

B2B CX B2C NPS 78

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 102

B2B Customer Journey Map Social Media Net Promoter Score 102

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? In this blog, we’re going to talk about which surveys to take across the B2B customer experience journey with question examples of each industry. We’ve all been there. But fear not!

B2B 52

B2B Customer Experience Manufacturing Touchpoint 52

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 111

B2B B2C Customer Experience Net Promoter Score 111

SurveySensum

AUGUST 8, 2023

According to a Microsoft Dynamics 365 State of Global Customer Service Report , 95% of consumers consider good B2B customer service essential for earning loyalty. Remember the old saying, “A happy customer is a loyal customer”? That’s where customer feedback comes into play. That’s right!

B2B 52

B2B Customer Service Touchpoint Customer Feedback 52

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.

B2B 122

B2B Innovation CX Education 122

InteractionMetrics

SEPTEMBER 13, 2023

McKinsey & Company reports that B2B companies score substantially lower on customer satisfaction than consumer companies. One reason B2B companies underperform on customer satisfaction is they are more complicated — with more moving parts — than retailers. It’s a true partnership.

B2B 52

B2B CX Sports Touchpoint 52

Intercom, Inc.

JULY 26, 2022

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . That’s an example of customer success.

B2B 129

B2B B2C Education Customer Retention 129

SurveySensum

JANUARY 8, 2024

Did you know that your surveys are causing fatigue among your customers? This low response rate is more than just a numerical woe – it represents the difficulty in cutting through the digital noise to engage your customers who are burdened with requests for customer feedback at every point. What is Survey Frequency?

Touchpoint 52

Touchpoint B2B NPS Manufacturing 52

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach.

Customer Experience Maturity Model 98

Customer Experience Maturity Model B2B CX Customer Experience 98

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. This is where customer feedback tools become essential. But what exactly a B2B service feedback tool is?

B2B 52

B2B NPS Sentiment Analysis Text Analytics 52

ECXO

APRIL 21, 2023

Formato convencional24 In partnership with SAS , the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. Digital and Human engagement are where your company experience starts; let’s learn from the best companies how to do that right with your company flavor. -How

B2B 52

B2B B2C Customer Experience CX 52

Experience Investigators

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journey Map 136

Customer Journey Map B2B B2C CX 136

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? Server interruptions.

B2B 94

B2B Customer Service B2C Net Promoter Score 94

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.

B2B 84

B2B Net Promoter Score Education Social Media 84

Logicalware

NOVEMBER 9, 2023

Elevate ’23 was Puzzel’s main event of the year, bringing together a phenomenal line-up of industry leaders, customers and Puzzel executives to discuss a topic that is near and dear to us – the bold future of Customer Experiences (CX) in the age of AI. Here, we will take you through Part 1 of the conference.

AI 69

AI CX Customer Experience Retail 69

Execs In The Know

JANUARY 29, 2024

In this episode of The CX Leadership Exchange , we had the privilege of diving into the mind and career of Scott Horace, the Senior Vice President, Global Contact Center Management at Mastercard. Get to Know Scott Horace Scott’s insights into nurturing a global team resonate with any leader managing a diverse workforce.

CX 52

CX B2C Contact Center Touchpoint 52

Intercom, Inc.

JUNE 7, 2022

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects.

Sales 245

Sales Start-ups Touchpoint B2B 245

SurveySensum

AUGUST 21, 2023

Are you struggling with retaining your existing SaaS customers? Many businesses encounter this challenge at some point in their journey. However, the good news is that some have managed to double their revenue through effective customer retention strategies. You’re not alone. Would you like to know How?

Customer Retention 52

Customer Retention B2B Close the Loop NPS 52

ECXO

APRIL 14, 2023

ECXO Executives sessions1 In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. Digital and Human engagement are where your company experience starts; let’s learn from the best companies how to do that right with your company flavor.

B2B 52

B2B CX Innovation Customer Experience 52

TeamSupport

MARCH 23, 2021

A customer can be very satisfied with the products and services of a company, but that doesn't mean they’ll remain loyal. Competitors can attract them by offering better customer benefits, including proactive customer support. Customer experience is decisive for both satisfaction and loyalty. Know your customers.

B2B 105

B2B Artificial Intelligence Social Media Customer Loyalty 105

Zendesk

OCTOBER 20, 2023

The right customer service plan is like the Infinity Gauntlet in the Marvel Universe. Similarly, a customer service plan captures and displays the crucial elements of customer service in a living document. The plan gives your business a blueprint to achieve your customer service goals. What is a customer service plan?

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Beyond Philosophy

MARCH 26, 2021

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

Net Promoter Score 120

Net Promoter Score B2B Start-ups Customer Experience 120

SurveySensum

JULY 25, 2023

Imagine yourself as a marketing manager at a software company. You’re eager to identify areas for improvement and boost customer satisfaction. So you decide to conduct a B2B survey. However, when you send out the survey to your customer base, you’re met with a dishearteningly low response rate.

B2B 52

B2B Text Analytics Customer Survey Customer Satisfaction 52

SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. This is where B2B SaaS feedback software comes to the rescue! What is B2B SaaS feedback software?

B2B 52

B2B Text Analytics NPS Net Promoter Score 52

ClearAction

JULY 20, 2023

Customer Success Technology Buyer Guide Lynn Hunsaker Customer success technology is sure to grow in importance and array. Non-stop for the past 25 years, technology for experience management and marketing have been super hot since CRM arrived on the scene. Why We Expect a Lot from Customer Success Technology Why?

Technology 62

Technology Technology Outlook B2B 62

PeopleMetrics

JANUARY 24, 2022

As always and forever, we are obsessed with helping our clients measure, understand and create better experiences for their customers (clients, members, patients, guests) and their employees. These trends have created what I believe is the next frontier in CX – high-impact customer experience.

CX 90

CX B2B Artificial Intelligence Text Analytics 90

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. So, what should you look at when planning or evaluating your customers’ digital journey? B2B vs. B2C conversion.

Social Media 83

Social Media B2C B2B Omnichannel 83

ECXO

JULY 21, 2023

Creating Engaging Experiences in Real-Time The European Customer Experience Organization (ECXO) , in partnership with SAS , is delighted to announce and invite you to a new practical discussion: –Creating Engaging Experiences in Real-time. Reframing the B2B Engagement Journey is a practical discussion by experts.

B2B 40

B2B CX AI Omnichannel 40

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

Voice of the Customer 109

Voice of the Customer B2B VOC Customer Journey Map 109

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Social Media Start-ups 118

Experience Investigators

APRIL 11, 2023

” Where does quality fit in the context of customer experience? Well, I’m betting your definition of what quality means to your customers might just differ from their version. So what’s the definition of a “quality” customer experience for these banking customers? So is that quality? Think about that!

Customer Journey Map 59

Customer Journey Map B2B Invoicing Manufacturing 59

Shep Hyken

OCTOBER 26, 2021

Customer First, Business Second. Defining Success from the Customer’s Perspective. Shep Hyken interviews Dan Balcauski, founder and principal consultant for Product Tranquility , where he focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. We need to understand the full journey.

B2B 72

B2B Education Technology Technology 72

Zendesk

JANUARY 5, 2022

They must also be armed with proven lead generation strategies to get people on the path to becoming a customer. Sales leads are people who could potentially become customers in the future. As the sales rep, it’s your responsibility to gauge each lead’s interest level and determine whether they’re an ideal customer for your business.

Sales 105

Sales Outlook Social Media B2B 105

ClientSuccess

MAY 25, 2023

ClientSuccess launches SmartCS , its groundbreaking AI-driven solution designed to empower customer success managers and executives with data-driven insights, optimized workflows, prescriptive recommendations, and intelligent actions.

Net Promoter Score 81

Net Promoter Score AI Unstructured Data NPS 81

Totango

MARCH 27, 2020

Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster a lasting connection? Beware of vanity metrics that don’t tell the full story.

B2B 83

B2B Net Promoter Score Scorecard Customer Journey Map 83

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Customer Experience 110

Customer Experience Artificial Intelligence CXM E-commerce 110