C3Centricity

MARCH 25, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by newly hired people in marketing and market research positions.

B2C 90

B2C B2B CX 90

Help Scout

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

98

98

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90

B2C B2B Education CRM 90

Intercom, Inc.

MAY 13, 2022

The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. . What are the stages of lifecycle marketing?

Social Media 118

Social Media Education Start-ups Customer Loyalty 118

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Start-ups 138

Start-ups Sales Gaming 138

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Social Media 118

Social Media Engineering Customer Loyalty Sales 118

Bill Quiseng

MAY 13, 2024

Your brand is not a result of your marketing actions. customerservice #customerexperience #custserv #custexp #cx #marketing Your brand is the result of customers’ perceptions of your customer service actions. On social media, customers are talking about you whether you like it or not know it or not. World-class or no class.

Social Media 147

Social Media Customer Service CX Customer Loyalty 147

Customer Think

APRIL 23, 2024

The gap between Marketing and Customer Experience (CX) teams is largely responsible for that. This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. In this article, I’ll pose some concepts […]

Customer Experience 73

Customer Experience CX 73

Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Customer Experience 128

Customer Experience 128

NGDATA

MAY 8, 2024

OpenAI’s collaboration with Microsoft may revolutionize marketing strategies by emphasizing personalization and user experience through AI-powered search engines. This shift would require marketers to adapt their SEO and content strategies, potentially changing the competitive landscape.

Engineering 52

Engineering AI 52

Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously.

B2B 64

B2B 64

Customer Think

NOVEMBER 24, 2022

So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].

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Customer Think

MAY 1, 2024

Lead attribution is critical in driving company success, and most marketers know it. of marketers use some form of attribution model to track their marketing efforts. The process involves recording and crediting marketing touchpoints or sources based on their ability to deliver leads. According to research, 74.6%

Touchpoint 56

Touchpoint 56

Customer Think

APRIL 10, 2024

Source: free Canva Email has the highest ROI of all marketing channels. Here are five simple ways to get great email marketing ROI. However, it’s not as easy as blasting out a few emails and expecting your net to overflow. Building an email list that makes money isn’t an accident—it takes strategy. Audit your […]

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60

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 117

B2B 117

Customer Think

MAY 16, 2023

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline.

Omnichannel 122

Omnichannel Touchpoint 122

Customer Think

APRIL 8, 2024

Dental marketing, like other areas of marketing, is changing as a result of advances in technology and its impact on the way businesses interact with customers. What are the key features of dental digital marketing that will help your practice thrive?

Technology 56

Technology Technology 56

Customer Think

MAY 10, 2023

Source: Canva The more you understand email marketing, the clearer picture you see that it’s really about personal connections. You’ll please your customers, and you’ll enjoy more effective marketing. Whether a list is small or massive, your most imperative task is strengthening the relationship with your subscribers.

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131

Customer Think

NOVEMBER 22, 2022

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix.

Technology 140

Technology Technology 140

Customer Think

MAY 25, 2023

Image source: Canva for free It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Technology 136

Technology Technology 136

Customer Think

JUNE 6, 2023

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.

Technology 124

Technology Technology 124

The DiJulius Group

APRIL 1, 2024

Read Full Article The post AI is Replacing Employees; Will it Create an Employer’s Market? A Swedish-based company, Klarna, that offers a buy now pay later option, allowing customers to purchase merchandise from retailers on lay-a-way, has recently shared. appeared first on The DiJulius Group.

AI 96

AI Retail Customer Service 96

Customer Think

DECEMBER 20, 2022

No matter what business you are in, success depends on a good marketing strategy. A well-executed marketing strategy will help you attract your target audience, keep people interested in your offerings, and expand your reach. Not sure how to develop a marketing strategy that works for your small business or startup?

B2B 140

B2B 140

Customer Think

MARCH 20, 2024

Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes.

AI 78

AI Artificial Intelligence Technology Technology 78

C3Centricity

MARCH 21, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by the newly hired people in marketing and market research positions.

B2C 62

B2C B2B CX 62

Customer Think

JANUARY 20, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. These two disti.

Technology 123

Technology Technology 123

Customer Think

FEBRUARY 28, 2024

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, ” Half the money I spend on advertising is wasted. ” Cracking the code on what drives marketing effectiveness can be incredibly difficult. The trouble is, I don’t know which half.”

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67

NGDATA

MARCH 28, 2024

Financial institutions need to prioritize their marketing strategies to stay competitive in an increasingly digital world. This includes offering a great online experience, using hyper-local marketing, and using personalization and automation to ensure campaign relevance. DCO and social media SEO can also be effective tools.

Gaming 52

Gaming Social Media AI 52

Customer Think

APRIL 20, 2023

Let’s start by stating the obvious: marketing exists to convince a potential user that a product solves a problem they have, whether it be a problem they know exists or not. This goal can oftentimes be lost among other tangential goals of marketing like brand awareness, sharing company updates, etc.

64

64

Customer Think

AUGUST 4, 2023

Anyone involved in marketing is probably familiar with the process of traditional project management. This will usually see the marketing team creating monthly, quarterly and even yearly plans that give a number of initiatives that they need to launch across the year. However, […]

97

97