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B2B Omnichannel Transformation: Embracing Technology at Every Step

ECXO

This article was originally posted at [link] Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand. Investment in technology has been targeted at one or two channels.

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Towards omnichannel: processes and technologies of the new Digital Customer Experience

Neosperience

For a company, however, being present with its products and services on different touchpoints is no longer enough : in the face of a complex and fragmented Customer Journey, it is time to evolve the Digital Customer Experience from simple multichannel to omnichannel. Let’s discover it together.

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Omnichannel Customer Experience: Beginner’s Guide [2021]

Aquire

Creating an omnichannel customer experience benefits businesses. Let’s take a look at what goes into creating an omnichannel customer experience and how it can help you boost sales and increase customer retention. . What is omnichannel customer experience? What is omnichannel customer experience?

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6 Exciting Omnichannel Trends to Track in 2022

Aquire

Omnichannel trends provide a window into the future. So, if you want to provide the kind of seamless customer experience across all your sales channels that modern consumers now expect — here are six key omnichannel trends to keep your eye on. One of the fastest emerging technologies for virtual shopping is video chat.

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What is omnichannel? Definition, strategy, and examples

Zendesk

Apologizing, the sales associate gives you a promo code to use for free overnight shipping. This business should have invested in an omnichannel customer experience, which would have united online and offline channels—and likely resulted in a sale. Only a third of companies are omnichannel. What is omnichannel?

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A History of Customer Support Technology

TeamSupport

Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. By the early 1970s, more call-routing systems were beginning to include ACD technology, ushering in the development of large-scale call centers. Ever wonder what customer service looked like 50 or 60 years ago?

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Guide to omnichannel contact centers

Zendesk

Businesses are delivering on these expectations by embracing omnichannel technology—the integration of communication channels into a single interface. What is an omnichannel contact center? In an omnichannel contact center, customer interactions are managed across various channels and recorded as a unified conversation.