Intercom

FEBRUARY 16, 2023

If you’re short on time, here are a few quick takeaways: With the rise of technology and online communities, consumers started exhibiting different preferences simultaneously, making it difficult for marketers to target them effectively. I had a little bit of a knack for helping turn those companies around.

Retail 105

Retail E-commerce Artificial Intelligence Start-ups 105

Intercom

OCTOBER 21, 2021

?. We all know an outstanding customer experience can set you apart from the competition, but is it possible, or wise, to guarantee it? The key to earning (and keeping) our customers’ trust and business, Jeff says, is in the promises we make and expectations we meet, no matter how small.

Customer Experience 64

Customer Experience Start-ups Hospitality Hospitality 64

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. SHOULD NPS SCORES BE TIED TO EMPLOYEE BONUSES? IS NPS A DRIVER OF REVENUE?

NPS 40

NPS Net Promoter Score CX Close the Loop 40

Beyond Philosophy

OCTOBER 18, 2018

But what if I told you peer pressure could be great for your Customer Experience? We discussed how other people sell your product with peer pressure last week on our podcast. Of course, we use fancy psychological terms like “social proof” because we like to sound smart. We did a podcast on segmentation also.

Start-ups 40

Start-ups Customer Experience 40

CX Accelerator

SEPTEMBER 16, 2022

Product Marketing Specialist InvGate. Many leaders do in fact think they are supporting Customer Experience in their organization. If we are being honest, that’s as committed as it gets for many executive and operational leaders. How will the company, processes and products adapt to this new teams’ way of working?” “How

CX 208

CX Start-ups Finance Engineering 208

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

Intercom, Inc.

AUGUST 26, 2021

A decade ago, a small group of friends — our co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee — realized that the impersonal, transactional way of doing online business just wasn’t cutting it for customers anymore. If you enjoy our discussion, check out more episodes of our podcast.

Start-ups 223

Start-ups Finance Customer Feedback Customer Expectations 223

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

B2B 209

B2B Start-ups Education Entertainment 209

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The company was also getting pulled upmarket.

Sales 162

Sales E-commerce Engineering Start-ups 162

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. Short on time?

B2B 182

B2B Sales Start-ups B2C 182

C3Centricity

OCTOBER 7, 2020

Then when you have converted them into customers, continue to keep them satisfied and give them something to talk about by surprising them too. Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). Coping with the nuances of contradictory ideas or experiences is mentally stressful.

NPS 77

NPS Net Promoter Score Social Media Start-ups 77

Intercom, Inc.

OCTOBER 29, 2020

Here are a few quick takeaways: Focus on your customers. In times of crisis, it helps to keep company values in mind – after all, they’re your North Star. Make it easy for customers to talk to you, and vice versa. Frequent touch points and positive interactions will create strong relationships and build customer loyalty.

Start-ups 209

Start-ups Sports Engineering Artificial Intelligence 209

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. To hear each of these conversations in full, check out episodes of our podcast.

Start-ups 170

Start-ups Compliance Innovation Government 170

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Salesloft CMO Sydney Sloan on aligning sales, marketing and support.

Sales 165

Sales Start-ups CRM Engineering 165

SugarCRM

AUGUST 24, 2021

“Customer experience has never been more important than right now because when the pandemic is finally behind us, customers will remember which companies treated them well during this difficult time.” — Dan Gingiss, Host, Experience This! Customer Experience: The Key to Success in the New Marketplace.

Customer Service 49

Customer Service Customer Experience CX Innovation 49

Intercom, Inc.

MARCH 17, 2022

Customer success, support, and sales teams can be great allies in providing good insights or helping make higher-quality decisions. If you enjoy our discussion, check out more episodes of our podcast. You can follow on Apple Podcasts , Spotify , YouTube or grab the RSS feed in your player of choice. So yeah, I lucked out.

Start-ups 151

Start-ups E-commerce Gaming Sales 151

Intercom, Inc.

OCTOBER 24, 2019

Now she’s one of the principals at People & Company, a coaching organization (not a consultancy, she’s quick to point out) that helps organizations harness the power of community. To form a successful community, a company must be willing to collaborate, trust and empower its users and customers.

Start-ups 116

Start-ups Engineering Sports Social Media 116