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Use the Data You Have Now to Build Customer Asset Metrics

Customer Bliss

When you start building your first version of Customer Asset Metrics, all the data may not be perfectly lined up or organized. Establish your first version of the growth or loss of your customer asset and key customer behaviors to watch — using the data you have now.

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Why Your Measurement is Killing Your Customer Experience And What to Do About it

Beyond Philosophy

This connection is essential to understand to create a winning customer strategy. . The same is true for customer data. Too often, an organization is excellent at collecting data to measure the effects of their efforts but has no idea how they will use it. Building a Knowledge Pyramid.

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Building an API for powerful customer data analysis

Intercom, Inc.

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. This will more easily allow our customers to transform their data into valuable performance reports and business insights.

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Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

Totango

The unpredictability of an economic downturn, such as the continuing COVID-19 pandemic, can introduce uncertainty into the relationship between you and your customer. Sudden and unexpected external forces beyond the control of either of you can also lead to unanticipated customer behavior.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Reviewing your existing CX strategy is a good place to start.

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CX pioneer Jeanne Bliss on building customer-centric businesses

Intercom, Inc.

This question has been shaping customer experience expert Jeanne Bliss ’s career for as long as she remembers. Jeanne is one of the leading voices on customer-centric leadership. In fact, she wrote her first book, Chief Customer Officer , long before that type of role was even widely known. What will your legacy be? The lesson?

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

The fact of the matter is that data science, as a field, is still relatively new. But as Benn points out, the future of data analysis isn’t an architecture diagram or business leaders looking at dashboards – it’s building an experience, and a very exciting one at that. What follows is a lightly edited transcript of the episode.

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