THE OUTSIDER PERSPECTIVE
Futurelab
APRIL 29, 2024
#NoBullshitCX #20yearsFuturelab “Ask stupid questions.” Einstein famously remarked, “Insanity is doing the same thing over and over and expecting different results.”A US newspaper publisher reminded me of this quote when they contacted us, a European company, to help them navigate industry disruptions. Why us? Apparently, a streak of nigh-identical US strategy consultants failed to deliver any results.
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