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AI and ML are Taking Digital Marketing to the Next Level

C3Centricity

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). AI is not one technology: Despite what digital marketers may have hoped, AI is not the solution to all our problems.

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Conversational AI: The Beginner’s Guide [2021]

Aquire

Conversational AI today is probably the closest technology has come to mimicking human interactions. In a world where businesses try to engage their customers on a personal level across digital touchpoints, virtual assistants and AI tools make effective (and cost-efficient) allies. But, the workings of AI are often complex.

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The new dawn of Machine Learning

Intercom, Inc.

Building ML products requires balance – it’s pointless to start with the problem if the solution is unattainable, but you shouldn’t start with the tech if it can’t meet real customer needs. AI has been quite overhyped in the past. ML teams tend to invest a fair share of resources in research that never ships. What’s up?

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How Can Contact Center AI Change (and Lift) Customer Experience and Engagement?

Ameyo Callversations

In a digital-first post-pandemic world, exceptional customer experience has become a priority without stepping out, and organizations are paying close attention to making it happen with inbuilt AI technologies in contact and cloud centers. A report predicts that the AI market size will reach US$ 270 billion by the end of 2027.

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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Similarly, AI-powered chatbots mean businesses can offer 24/7 support. Using Artificial Intelligence and Natural Language Processing AI has evolved tremendously in recent times. Combined with Natural Language Processing (NLP) and Machine Learning (ML), it gives businesses even more options for interacting with clients and leads.

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Maintaining Staff and Improving Speed to Competency During the Great Resignation

Execs In The Know

While contact centers are increasingly turning to Artificial Intelligence (AI) applications for a variety of reasons, these technologies are not a silver bullet for everything, nor are they a complete solution for a specific problem set. For now, AI will best serve contact centers as a complementary technology.

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Ask the Expert: Your Topic Modeling and Machine Learning Questions Answered

Callminer

Our ongoing AI webinar series has been full of great audience questions on artificial intelligence, machine learning, and natural language processing. If you missed any of the webinars, we are replaying them all during our Webinarstock virtual conference AI day, Wednesday, July 24th. Is topic modeling supervised machine learning (ML)?