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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints?

B2B 128
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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are.

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3 Winning B2B Client Engagement Strategies

Totango

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Leveraging technology can help you implement the best practices you need to efficiently engage and retain B2B clients. Why Are B2B Client Engagement Strategies Different from B2C? Develop a 360 View of Your Customers.

B2B 80
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Customer service plan template, tips + how-to guide

Zendesk

Outline your customer journey map A customer journey map is a visual representation of every touchpoint throughout the customer lifecycle and the customer sentiment along the way. B2C companies have a customer base of individual consumers, whereas B2B companies deal with businesses.

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5 Customer Service Tips That Will Help You Retain More Customers

Fonolo

In today’s highly digitized buying environment, top-notch customer service is tied to overall customer experience across multiple touchpoints, particularly in the B2B space. . Tip #2: Provide relevant, easy-to-find information via multiple touchpoints. Handpicked related content for you: Top Call Center Technology Trends in 2020.

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Furniture and Design: opportunities to continue growing

Neosperience

Although rising raw material costs and delays in sourcing have delayed deliveries and increased costs for the final consumer, the market is currently reacting positively, more than expected especially with regard to B2C. This applies to B2C , but also – especially today – to B2B. Mixed Reality for forniture and design.

B2C 52