The customer testimonial playbook: How to make customers your best advocates
Zendesk
MARCH 22, 2021
In 2021, customers can check a business’s reputation just by pulling out their phones and doing a quick search. These days, 87 percent of buying decisions begin with research conducted online before the purchase is made,” says Rani Sivesind , a customer success operations manager at Zendesk. What is a customer testimonial?
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