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Why CX Leaders Should Embrace Organizational Transformation to Meet the Evolving Needs of Customers

Execs In The Know

This blog post provides an overview of why organizational transformation is crucial for business leaders, what advantages it offers them, the possible roadblocks they may face on their journey towards creating meaningful change in their organization, and perhaps most importantly – how to reap its rewards!

CX 98
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

If you’d like to hear more about how you too can create a category (and when it’s better to enter a crowded marketplace), you can listen to our full conversation above, or read Anthony’s insights below. If you’re a trailblazer, it’s essential to continue innovating so that you stay ahead of the chasing pack.

Education 112
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Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Intercom, Inc.

You can subscribe on iTunes , stream on Spotify or grab the RSS feed in your player of choice. By the end of that week, I had replaced my salary and position that was my full-time job. I’ve had three starters now and I’m perfectly full and I don’t need a main course. An entrepreneurial spirit.

Start-ups 143
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

If we can identify what those patterns are, then we can start to anticipate, “If they’ve reached out to us for issue A, we may as well talk to them about issue B and try and get ahead of that.”. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Inflection points.

B2C 118
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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

Domino’s could have done this by saying: “We are aware of the situation; we are looking into it, and will release a full statement once we know more.”. When disaster strikes, customers may not know the full story until you tell them. And if they’re not, we’ll give them a full refund”). Have a social media response team.

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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

You can listen to our full discussion above, or dive deeper into the lessons below. If you enjoy the conversation and don’t want to miss the rest of the series, just hit subscribe on iTunes , stream on Spotify , Stitcher, or grab the RSS feed in your player of choice. 6 ways to create a customer-centric culture.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. You can subscribe to it on iTunes , stream on Spotify or grab the RSS feed in your player of choice. The growth marketing team is four full-time people, and we’ve got about 12 contractors on our team as well.

B2B 182