Totango

FEBRUARY 9, 2024

Distinguishing between these two metrics can provide insight into the health and success of your company, so let’s take a deeper look into what each metric is, how to calculate them, and how to apply them. What is gross retention? What is gross retention? What is net retention?

Outlook 108

Outlook Customer Acquisition Start-ups Customer Retention 108

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so! At Totango Live!

Customer Journey Map 97

Customer Journey Map Construction Touchpoint B2B 97

CSAT.AI

JANUARY 4, 2023

You survived the holidays and you’ve got new customers! In our November blog on customer segmentation , we talked about the value in grouping your customers by separate criteria to streamline customer service and to identify who your real customers are. Track Holiday Customer Data Separately.

Net Promoter Score 78

Net Promoter Score Sentiment Analysis Customer Acquisition Entertainment 78

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 89

Sales Scorecard NPS Customer Acquisition 89

Totango

JULY 29, 2022

Did you know that 70% of revenue in a subscription-based business comes from existing customer renewals and upsells? In order to ensure renewals and maximize upsell opportunities, it’s important to consistently provide value throughout the entire customer journey. Customer Expansion at its Core . Driving Expansion .

Scorecard 111

Scorecard Start-ups Customer Experience 111

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Totango

JUNE 21, 2023

We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App ! Help users navigate complex workflows, resulting in quicker product proficiency and customer satisfaction. This enhances your user engagement and ensures your customers are always informed.

Customer Satisfaction 83

Customer Satisfaction Sales 83

Beyond Philosophy

APRIL 14, 2022

I read a fascinating report the other day from Zendesk called The Customer Experience (CX) Trends Report 2022. I saw a dichotomy between what people are saying and what they are doing regarding Customer Experiences (CX). 60% say customer service improves customer retention .

Customer Satisfaction 78

Customer Satisfaction Contact Center Customer Acquisition CX 78

ClearAction

NOVEMBER 11, 2022

Gratitude Grows Gains from Customer Experience Strategies Lynn Hunsaker. On other holidays (Veteran’s Day, Memorial Day, Mother’s Day, CX Day, Customer Service Week, etc.), On other holidays (Veteran’s Day, Memorial Day, Mother’s Day, CX Day, Customer Service Week, etc.), we’re reminded again.

Customer Experience 71

Customer Experience Key Driver Analysis Customer Acquisition CX 71

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Innovation 118

Innovation B2B Start-ups Education 118

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. If you were to look at the first 100 paying customers for Intercom, I’d bet most came from one of these channels.

Start-ups 201

Start-ups Social Media Gaming Technology 201

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Net Promoter Score 96

Net Promoter Score Customer Acquisition NPS Customer Journey Map 96

Intercom, Inc.

OCTOBER 2, 2018

What you’re experiencing is the result of almost a year’s work, designed not just to showcase the breadth of content we publish, but to make it easy for you to discover and consume it. While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog.

Engineering 162

Engineering Social Media Customer Acquisition Start-ups 162

Intercom, Inc.

MARCH 9, 2022

We iterate, fight for adoption, and keep pushing for maximum impact for our customers and our business. We strive to deliver outcomes as well as outputs to drive real results for our customers. We work to ensure that what happens because of things we ship delivers tangible value to our customers.

152

152

The Customer Service Blog

APRIL 2, 2024

By 2004 the Body Shop had 1,980 stores, serving more than 77 million customers worldwide. Many readers of my blog will be aware that recently the Body Shop has run into serious financial difficulties and has ceased all its operations in the USA. So what went wrong? Darren Bugg Editor, The Customer Service Blog.

Social Media 52

Social Media Retail Innovation Start-ups 52

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. What Does it Mean to Shift Right? .

CRM 103

CRM Customer Retention Start-ups Touchpoint 103

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

Start-ups 79

Start-ups Event Planning Social Media Customer Acquisition 79

CSAT.AI

SEPTEMBER 29, 2022

Let’s go deeper into a few more customer success metrics. The following KPIs help you plan your strategy and monitor your revenue and costs of customer success. Customer Health Score (CHS). No, this isn’t about how many steps your customer is getting in daily or their fiber consumption (unless you’re a wellness brand).

Sentiment Analysis 106

Sentiment Analysis B2B B2C Customer Acquisition 106

SurveySensum

SEPTEMBER 11, 2023

How well is your SaaS product performing, especially in terms of SaaS customer retention ? And with that, the customer’s expectations and needs are also evolving. With SaaS KPIs What are SaaS KPIs? Are you successfully achieving the goals you set for the previous year, or do you find yourself lagging behind? But how to do that?

Net Promoter Score 52

Net Promoter Score Customer Acquisition NPS Customer Satisfaction 52

Fonolo

JANUARY 23, 2019

This post was supposed to be about the “Top Contact Center Acquisitions of 2018”, but two significant deals occurred in the last two weeks, and I didn’t want to wait another year to include them on the list. This pairs up nicely with their October acquisition of Dimelo which gives them strong multi-channel customer engagement.

Contact Center 62

Contact Center Artificial Intelligence Social Media Touchpoint 62

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? To start a successful business and get customers, all you really needed was a good idea and an internet connection.

Customer Acquisition 116

Customer Acquisition E-commerce Start-ups Gaming 116

Fonolo

OCTOBER 24, 2018

and continued last week via the massive acquisition of SendGrid, now moving into the email distribution space. Meanwhile, Nexmo is newly relevant via Vonage’s acquisition of NewVoiceMedia. Too many companies put the sizzle before the steak: Launch first, talk a big game, and hope customers will come later. Flex Forward.

Gaming 103

Gaming Start-ups Innovation AI 103

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t? Upselling value to existing customers is key. On top of that, an existing customer already knows your flaws, and they have an opinion on whether or not you’re delivering.

Sales 224

Sales CRM Social Media Customer Acquisition 224

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. A prospect may also encounter your brand through word-of-mouth or a customer referral.

Customer Retention 124

Customer Retention Sales Business Growth 124

Zendesk

FEBRUARY 17, 2022

To increase your win rate, you need to attract the right customers and build a relationship with them. By creating the right lead magnet, companies can bring in more high-quality leads and convert them into paying customers. What is a lead magnet? What makes a good lead magnet? What makes a good lead magnet?

Social Media 98

Social Media Engineering Customer Acquisition Start-ups 98

UJET

JANUARY 22, 2020

billion dollar acquisition by Cisco. Darcey answered a few questions so our customers and the public can get to know the newest member of the UJET leadership team. What excites you about this opportunity at UJET? Customer support. What are you hoping to achieve in 2020? What are you hoping to achieve in 2020?

Innovation 112

Innovation Technology Technology Sales 112

Lumoa

APRIL 6, 2023

Relationships between customers and brands are the foundation of customer experience (CX) success. To ensure that customer experience is successful, companies must focus on creating strong relationships- by understanding customer needs and providing exceptional service.

Customer Experience 83

Customer Experience CX Sales Customer Feedback 83

Fonolo

NOVEMBER 7, 2018

It could be argued that customer service is uniformly about a few core things: Giving consumers agency; shepherding them towards a positive outcome to their problems; and providing solutions and smiles by whatever means (and using whatever technology) necessary. In providing them as an option to customers, you are working some serious magic.

Contact Center 182

Contact Center Technology Technology Customer Loyalty 182

Fonolo

JANUARY 8, 2020

There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? Since no channel is a clear winner, companies are, wisely, supporting multiple channels for delivering customer service. The Battle is also an Opportunity.

Scorecard 101

Scorecard B2C Contact Center Omnichannel 101

Totango

JUNE 8, 2022

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Enable Digital-First Customer Success.

Start-ups 87

Start-ups CRM Sales Technology 87

Fonolo

SEPTEMBER 27, 2018

What does it mean? As long as I’ve been following the space, this acquisition pattern has been ticking along reliably. See for example this announcement, surely timed to coincide with Dreamforce week: Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data. The Salesforce Angle.

CRM 76

CRM Innovation Start-ups Technology 76

Totango

NOVEMBER 3, 2022

In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. That’s the question that Sumo Logic Chief Customer Officer Dione Hedgpeth and Totango President & COO Jamie Bertasi discussed during their session at the TSIA World: ENVISION conference.

Customer Acquisition 62

Customer Acquisition Healthcare Customer Journey Map Start-ups 62

Totango

JUNE 15, 2022

What do you do if your job responsibilities include managing every revenue-generating function in your organization and driving predictable growth – and then the world is suddenly thrust into an unpredictable and unstable economic downturn? And Totango’s composable customer success platform provides all of this and much more.

Touchpoint 95

Touchpoint Start-ups NPS CRM 95

Totango

OCTOBER 2, 2020

The unpredictability of an economic downturn, such as the continuing COVID-19 pandemic, can introduce uncertainty into the relationship between you and your customer. Sudden and unexpected external forces beyond the control of either of you can also lead to unanticipated customer behavior. Establishing Customer Status and Goals.

Customer Retention 118

Customer Retention Non-Profits Customer Acquisition Customer Relationship 118

Fonolo

APRIL 2, 2019

One of our goals with the Fonolo blog is to expose our readers to a broad range of voices on a broad range of topics. Vasili Triant, Vice President and General Manager, Cisco Customer Journey Business Unit, Cisco. I know it can be hard work to keep up with all that reading. I won’t spoil it here. Live from @Dreamforce !

Contact Center 78

Contact Center Customer Service AI Engineering 78

Shep Hyken

JULY 26, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Negative Employee Experiences Can Translate Into Poor Customer Service, Report Says by Emilie Shumway. (HR Consider the opening stats.

Customer Service 92

Customer Service Customer Retention Contact Center AI 92