Remove campaign cx-moments
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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Campaigns use the opponent’s platform and voting record to scare voters about what the opponent might do if elected. Of course, the candidate campaign ad creators want voters to choose would never do those things. So, fear motivates the voters to give their vote to the political campaign’s candidate. How can we help?

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

CX is everywhere. Businesses want a seamless CX just as they do in their personal lives. Employees that are driven by shared purpose and values feel more motivated, engaged and empowered = a better CX. Define your brand purpose before you embed it into your CX and EX Why does your business exist?

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Want your post to go viral? Here is the secret formula…

Beyond Philosophy

Here are some other key moments in the discussion: 04:38 Ryan explains how framing plays an essential role in getting people to share your content. 25:25 Ryan covers a past campaign with Dunkin’ Donuts and Charli D’melio that had all the elements that make a social media campaign go viral. Complete this short survey.

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How Can We Measure Customer Emotions in Our Digital World

Beyond Philosophy

So much is revealed from our facial expression in the moment, and it can be essential to your Customer Experience design strategy. At any given moment, you might have two or three different psychological theories that explain why customers do what they do.

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5 Ways to Optimize Your Customer Feedback Program

Experience Investigators

The best way to do this is to tie it all back to your CX Success Statement Whoops! which ties your CX initiatives to larger organizational and leadership goals. Create Your Own CX Success Statement with our FREE CX Success Statement Workbook. Curiosity is a great trait for CX leaders and teams.

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5 Top Customer Service Articles of the Week 12-6-2021

Shep Hyken

8 Ways to Build an Effective Marketing Campaign on a Tight Budget by Lyle Solomon. (Ad But problems might arise when you need to create a marketing campaign that fits into a slim budget. Let’s talk about the convergence of content marketing and the customer experience (CX). That changed with the pandemic.”

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How Behavioral Science Will Dramatically Increase Your Response Rates

Beyond Philosophy

In this episode we explore the ways that email marketers can increase response rates to their campaigns using the concepts from psychology and behavioral economics. Here are a few key moments in the discussion: 04:16 Ryan presents an explanation for Framing and Loss Aversion, and how you can use them to persuade people to do something.