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Optimizing your customer feedback strategy in 2023

Lumoa

Many businesses fall into the trap of only thinking about specific customer touchpoints—like contacting your support team—but isolating any touchpoint from the overall customer journey is dangerous: You can improve your support touchpoints, but what if your onboarding experience is awful?

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5 Strategies for CX Excellence

PeopleMetrics

Start your customer experience feedback program with your most important touchpoint. Begin your customer experience measurement program with the touchpoint that if it does not go well, you will lose that customer. After all, there is no cash without customers and employees! Have you checked Twitter and Facebook lately?

CX 163
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3 Customer Experience Ideas for 2022

Experience Investigators

It’s time to wrap up another year. There were more air rage incidents this year than in any year since the airline industry started recording these types of situations, for example. Make 2022 the year you close the loop. 2021 was another strange, unpredictable, not-quite-back-to-normal trip.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. 5 Questions to Ask When Setting Up Listening Posts to Improve your VoC Program.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator. In the old days, customer service was solely seen as the company’s clean-up crew.

CX 218
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Closed-loop Feedback: A Comprehensive Guide

SurveySensum

Closed-loop Feedback: A Comprehensive Guide. What does closed-loop feedback or closing the loop really mean? Why should you close the feedback loop? How to Close the Loop? Types of Closed-Loop Feedback. Inner Customer Feedback Loop. The glasses were picked up.

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Survey Design – Best Practices

Lumoa

Start with the end goal in mind. Start with the end goal in mind. When it comes to survey design, the most important principle to keep in mind is to start with the end goal in mind. Here are 3 simple steps that will help you along the way: Start with a screener. Survey Design Best Practices. Avoid bias and priming.

NPS 157