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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

In embracing a real-life, business-centered approach and understanding key elements of customer demands like speed, convenience, and human touch, businesses can craft experiences that resonate deeply with customers, solidifying a foundation of customer loyalty and competitive advantage in today’s market. Strategy First.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

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Current Status of Speech (and Text) Analytics

DMG Consulting

The more advanced IA offerings have expanded their capabilities and benefits far beyond their initial contact center audience but are struggling to demonstrate their value to customer experience (CX) executives who continue to concentrate on marketing and sales functions. Product Innovation.

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KM Trends and Challenges

DMG Consulting

The knowledge management (KM) market is experiencing the most rapid adoption cycle in its history. This is just the beginning of many practical and game-changing innovations that the KM vendors are delivering to the market, along with improved system usability, integrations, and much more coming during the next couple of years.

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The Argument for Contact Center Digital Transformation

DMG Consulting

Digitization should be very compelling for contact center and enterprise executives, as once customer inquiries are in a digital format (email, chat, SMS, messaging, social media, etc.), Customers expect companies to provide them with effective self-service tools in all voice and digital channels.).

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Cloud-Based ACDs and Dialers Come of Age

DMG Consulting

Cloud-based contact center infrastructure (CBCCI) vendors have spent most of the last 20 years playing functional catch-up to the leading on-premise vendors. It’s undeniable that contact center platform vendors are having a highly positive disruptive impact on the pace of innovation in the CBCCI sector. But this is no longer the case.