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Should Customer Surveys be Anonymous?

InteractionMetrics

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

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15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

What is an NPS tool? How to choose the right NPS tool? With an index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones. What is an NPS tool? to help you make the most of your NPS survey.

NPS 52
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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. For example, you might send out an NPS® survey to your customers.

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When is the Right Time to Launch SaaS Customer Survey Questions?

SurveySensum

While creating SaaS customer surveys, do you often wonder about the right time to launch these surveys? It’s because SaaS businesses like yours need happy and long-lasting customers. So, let’s figure out when you should launch your SaaS customer surveys and what questions you should ask.

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Setting the Record Straight on CSAT, NPS, and CES

Customer Service Life

To summarize, the author of the article listened to earnings calls for 50 S&P 500 companies in 2018 and found that NPS was mentioned 150 times. And in many of these companies, NPS is tied to employee performance measurement and bonus structures, impacting everyone from the CEO on down to the folks in the contact center.

NPS 106
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

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What Customer Survey Practice Drives You Nuts the Most?

SurveySensum

So, here’s a list of survey practices you need to avoid to customer survey madness and survey fatigue ! Branching Logic : SurveySensum’s skip logic and question branching feature allows your surveys to adapt based on respondents’ previous answers. Enter the solution: survey throttling. NPS question 4.