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The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership

Intercom

And when it comes to innovation in customer service, who knows about customer needs and hopes better than the customers themselves? In 1980, Chip founded the consulting firm Chip Bell Group to help companies build a culture of long-term customer loyalty and service strategy. .” You’re limited to three words.

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Chief Customer Officer in Manufacturing & Distribution With Anne Herman – CB47

Customer Bliss

Anne Herman is the Chief Customer Officer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Under her predecessors, there had been customer journey mapping and proactive driving. Manufacturing plants meet as a group and there’s a board in place.

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Interview with Laurie Englert – Customer Experience is a Team Sport

Heart of the Customer

A new digital experience can make or break success for a manufacturer. But what do you do when you discover that many of your customers’ pain points are analog? And the way she answered it was by creating an environment where customer experience is everybody’s job. Culture Customer Experience Customer Journey Map Interviews'

Sports 79
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What is the Meaning of Quality to Customers?

Experience Investigators

Related: Does CX Apply in Healthcare, Manufacturing, & other Professional/B2B Industries? Make sure you and your customers are aligned on the meaning of quality before you claim quality is the experience. Address where you are today and build the ideal journey for tomorrow. Quality is great. But what does it mean?

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Four Ideas for Navigating Backorders with B2B Customers

Heart of the Customer

As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. We found one major consistency: customers in all three reported recent backorder issues. The customers were all businesses, but that’s where their similarities ended.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

How do customers experience your brand – across touchpoints? Develop a customer journey map – (re)mapping the customer journey will help you identify areas where you can improve the customer experience. How have journeys changed since Covid? Where are the pain points?

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4 Ways To Boost Your ECommerce Customer Experience

Lumoa

Know your customers goals If you’re trying to provide an excellent eCommerce customer experience, you need to understand what your buyers are trying to accomplish and what their preferred way to get there is. One of the best ways is to create a company-wide customer journey map.