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Decisions that Earn Customer Love

Customer Bliss

Many companies try to copy the actions that result from beloved companies’ decisions. The fact of the matter is decisions that earn customer love are not easily reached. To achieve the same impact, what enabled the decision must exist.

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Three ways to immediately improve your customer experience

Inside Customer Service

Today's customers are increasingly unhappy. The American Customer Satisfaction Index has steadily declined for the past four years. The results point to three ways that companies can immediately improve their customer experience. #1 1 Listen to your customers In an era of endless surveys, customer listening is severely lacking.

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Totango named 3x TrustRadius “Best of” award winner in customer success

Totango

Totango’s customer success software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. The best of customer success At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.

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Intercom recognized with 101 badges and awards in G2’s Winter Reports 2023

Intercom, Inc.

We are delighted to announce that Intercom has once again been recognized as among the best solutions in a number of Customer Service categories in the newly released G2 Winter Reports 2023. This season, we were rewarded a whopping 101 badges and awards, a recognition of Intercom’s position as a leader in the field of Customer Service.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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What’s a marketer’s most powerful tool? Surprisingly, it’s regret!

Beyond Philosophy

Regret isn’t an emotion only for disappointed new customers. I found that their brand degraded over time and was no longer the quality it had been when they earned my loyalty. This example shows that once you introduce regret into your customer relationships, it can go downhill fast and to a bad place for your revenue.

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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Fred Reichheld, inventor of the Net Promoter Score ® (NPS), sees customers recommendations as an act of love. Key Ideas to Improve your Customer Experience. Taylor told Reichheld, “You’ve got to make sure your customers are treated so well, they come back for more and bring their friends.”