The key to fierce customer loyalty? Your support team.
Intercom, Inc.
JUNE 16, 2020
For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Over the last 10 years, this thinking has come undone. Crowded markets mean companies can no longer assume they are the only, or best, choice. The rise of the subscription model challenges businesses to place equal emphasis on conversion and retention , or risk spending themselves into oblivion.
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