6 ways in which B2B companies can become better at CX
Steven Van Belleghem
OCTOBER 24, 2022
One of my favorite B2B examples in the matter is Workday , a provider of enterprise cloud applications for finance, HR, and planning. We tend to think that decision making there is all about rationality and very careful planning. Don’t treat CX as an afterthought. Make it a priority. Create an emotional connection.
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