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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

Are easy to reach on certain customer service channels (like social media) but not so easy on others. 15) have a PR team that spends more than 5% of their time in crisis mode. 15) have a PR team that spends more than 5% of their time in crisis mode. 15) have a PR team that spends more than 5% of their time in crisis mode.

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Brand monitoring for brand safety and crisis detection

Sprinklr

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Brand monitoring marries social monitoring with social listening to gather deeper insights on your brand mentions.

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Customer Perception: The Complete Guide

Fonolo

In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Customer perception is even more important for small businesses because, when something goes wrong, larger corporations can usually absorb the costs from a PR disaster. Just make sure you fix your mistakes!

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Want to save money? Cuddle a cat!

The Customer Service Blog

The interesting thing about this incident is that the Ovo boss has actually won praise on social media for the honesty of his apology. But Darren Bugg, Editor of The Customer Service Blog, was more sceptical. And how do we know that the praise on social media is genuine, and not just coming from his own PR department?

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3 Ways to Turn Negative PR Into Positive PR

Win the Customer

Whether it’s a common mistake that leads to a temporary bad reputation or a bigger problem that affects the future of your business, negative PR can be hard to recover from. PR problems not only taints your brand name and personality, but can also eliminate customer loyalty and significantly decrease your profits and financial backing.

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Startup marketing: strategies for year one

Intercom, Inc.

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. So I was the person responsible for writing the blog, meeting people at conferences, speaking onstage, etc.

Start-ups 201
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PR Nightmare! What United Should Have Done

Beyond Philosophy

When United Airlines brutally forced a senior citizen off a flight this week to accommodate United crew members, the social media world lit up like a Roman candle. United now has a PR crisis of epic proportions on its hands. Social media, including social media in China, has been ablaze with criticism.