What’s a lead source? Here’s what it is and why it’s important
Zendesk
APRIL 18, 2022
It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. Email campaigns. Blog articles. Search engines. Virtual events. Pay per click (PPC) ads. Social media.
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