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The Unexpected C-Suite Collaboration You Need for Success

Totango

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?

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Authenticity Matters: Why Should You Stop Gaming the NPS Score

SurveySensum

Recently, I contacted the customer support of an electronics brand to address an AC installation issue. During the call, the agent asked for a 5-star rating in the NPS survey, explaining that it impacted his monthly review and incentive. Unfortunately, this is not an isolated case of NPS gaming. So, how to stop this?

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Measuring Customer Satisfaction: The Metrics That Matter

Win the Customer

Customer satisfaction is not just a feel-good metric; it’s a tangible indicator of how well your products, services, and interactions resonate with your audience. In this blog post, we’ll explore the significance of measuring customer satisfaction and delve into key metrics that provide valuable insights.

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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship with its clientele is a foundational necessity, and just like any other relationship, if one side does not understand the other, the partnership is destined to fail.

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Boost NPS in Automotive by Closing the Feedback Loop

SurveySensum

Have you ever launched an NPS or CSAT survey and wondered – ‘What am I going to do with all this data?’ If you did, then this blog is for you and everyone who struggled with What to do with this feedback? And how to respond to the customers? But how to rectify it and utilize customer feedback to its true potential?

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10 Practical B2B SaaS Customer Retention Strategies

SurveySensum

Are you struggling with retaining your existing SaaS customers? Many businesses encounter this challenge at some point in their journey. However, the good news is that some have managed to double their revenue through effective customer retention strategies. This blog aims to delve into this subject. You’re not alone.