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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

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First 60 Days in the C-suite: How to Set Yourself Up for Success

Totango

The elusive C-suite is a powerful and exciting place to be. According to research by SpencerStuart , CMOs have the highest turnover rate in the C-suite, remaining in the role for only 3.3 It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO).

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How to Speak the C-Suite’s Language To Promote CX

MyCustomer Experience

How to Speak the C-Suite’s Language When it Comes to Experience Programmes Customer experience (CX)-led strategies have never been more. 15th Feb 2023 By Simon Fraser

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Jonathan Anguelov on Aircall’s $65 million Series C success

Intercom, Inc.

These next-gen capabilities make it an extremely valuable company for the future of work, and investors agree: yesterday, Aircall announced a successful $65 million Series C round, bringing their total investment to $106 million. The post Jonathan Anguelov on Aircall’s $65 million Series C success appeared first on Inside Intercom.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

NPS and C-SAT become the keys to the realm, but offer no true insights. 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do. So how do you reach a place where VoC actually provides clarity?

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The C-Store Data Bonanza: How Data-Driven Initiatives Are Maximizing CPG Revenue

Customer Think

C-store data used to be limited to weekly delivery (at best) focused in sales and trend, but with little to no detail and even less chance for understanding how consumers shop and the choices they make in-store. New data acquisition and analysis capabilities for c-stores are helping not only a wider […]. Those days are gone.

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What Every C-Suite Leader Needs to Know about Customer Experience

Experience Investigators

What Does Customer Experience Success Mean to Your C-Suite? The CEO or another C-suite leader gets excited about customer experience. OR the C-Suite might get invested enough to make investments. But in order to do that, we have to help the C-Suite understand, appreciate, and ultimately manage what customer experience can do.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations.