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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Attempting to retrofit your CRM to accomplish this strategic initiative is likely an exercise in futility. Yeah, we said it.

CRM 91
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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs. .

Sales 216
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Converse 2022

Uniphore

Join us as we explore the technology and strategies needed to accelerate key initiatives, improve customer retention and drive revenue growth in today’s enterprise. Find out about the technology and strategies needed to accelerate key initiatives, improve customer retention and drive revenue growth in today’s modern enterprise.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

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How the Utility Industry Can Use CRM to Double-Down on Customer Experience

SugarCRM

Many companies are now turning to their CRM to help both aid in customer retention and prevent customer churn. Because of this shift in customer expectations and needs, forward-thinking utility executives are placing a higher emphasis than ever on being proactive with their customer support strategies. .

CRM 26
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The 5 insights understood by all great SaaS sales reps

Intercom, Inc.

Take advantage of the very technology you’re selling. Rather than picking up the phone on a whim to see if your customer would be interested in a premium plan, leverage data from their account. Track how close the customer is getting to their usage limits or their data threshold. Technology is a modern sales rep’s best friend.

Sales 224