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What is customer relationship management (CRM)?

CX Network

We explain the strategies, processes and tech associated with customer relationship management

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The Customer Relationship Management Evolution in 2022

Customer Think

There are a lot ways the Customer Relationship Management software market continues to evolve. But from my vantage point I find the most telling evidence of CRM maturity to be based on who benefits. And over three decades I have observed a clear patter.

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QuickBooks or a CRM? Why SMBs need to consider both

Customer Think

Integrating a customer relationship management (CRM) system with QuickBooks, an accounting solution, can greatly benefit small and medium-sized businesses (SMBs). The integration can provide a centralized platform to manage customer relationships and sales processes, track expenses and generate financial reports.

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The CRM Value Chain – an Overview

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

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Refreshing Thoughts on Social Customer Relationship Management

Win the Customer

Customer relationship management systems are now merging with social media capabilities enabling organizations to build stronger relationship with customers. Social CRM only makes sense as part of an organization’s overall social strategy. Examples are video’s, images and “pins” on Pinterest.

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B2B Customer Success and Customer Relationship Management

TeamSupport

Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Drawing the line of what is and isn’t part of the CRM experience can be difficult.

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Top Upcoming CRM Software Development Trends to Watch Out in 2021!

Customer Think

The CRM (Customer Relationship Management system) has grown substantially in recent years to provide value for everyone in a business instead of just being a tool for customer relationship management. The right custom CRM software is […].

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