Customer Think

JANUARY 29, 2022

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data Platform (CDP) has been implemented by leading e-commerce companies to power their customer experiences and make personalized offers that drive profits. Here is how to do it too.

E-commerce 110

E-commerce Technology Technology Customer Experience 110

Customer Experience Matrix

MAY 2, 2021

But the discussion changes when Customer Data Platforms are involved.* The two big ones are: most of the work in deploying a CDP is in data collection, which includes identifying source systems, understanding their contents, deciding which elements to include, and defining transformations to make the data usable.

Start-ups 97

Start-ups CRM 97

ECXO

AUGUST 27, 2023

Can a Customer Data Platform Enhance Your Customers’ Experience? Join us for an insightful event presented by the European Customer Experience Organization (ECXO) in collaboration with SAS , a leading global analytics software company – Empowering Better Outcomes.

Customer Experience 52

Customer Experience Omnichannel CX Technology 52

NGDATA

DECEMBER 12, 2023

Financial marketers now rely on customer data platforms (CDPs) to collect and aggregate all relevant consumer information from various sources to gain a complete, comprehensive view of their customers' needs and behaviors.

52

52

Customer Think

DECEMBER 8, 2021

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology that has the potential to transform marketing. CDPs have gained adoption as a tool for marketers, but the ability to get value has still proven difficult.

Technology 111

Technology Technology 111

NGDATA

JUNE 23, 2022

Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies on leveraging the right capabilities for use cases that drive business impact.

52

52

Customer Think

FEBRUARY 10, 2023

In the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s where customer data platforms come in.

Retail 75

Retail Technology Technology 75

Customer Think

JANUARY 8, 2022

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know customer data is essential to your success. What do you do with all that data? A customer data platform (CDP) can help you manage and use all your customer data […].

E-commerce 72

E-commerce Sales Technology Technology 72

Customer Think

MARCH 4, 2024

Traditional models of selling software and services have given way to subscription-based models, where customers pay on a recurring basis for access to products and ongoing support. In recent years, the landscape of business-to-business (B2B) technology has undergone a significant transformation.

B2B 72

B2B Technology Technology 72

Totango

SEPTEMBER 17, 2019

Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance to recognize their success. A CDP works like a living set of customer success instructions.

Customer Relationship 64

Customer Relationship Customer Experience CX 64

Customer Think

JANUARY 3, 2024

You’ve probably heard the stats: acquiring a new customer is five times more expensive than retaining an existing customer, and the top 5% of a brand’s customers account for up to 50% of revenue. Loyalty is the not-so-secret ingredient to running a successful consumer business.

Customer Loyalty 64

Customer Loyalty Technology Technology 64

Customer Think

DECEMBER 12, 2021

Marketers need to recommend products for customers, not just miss out on the cross-sell or upsell opportunities. eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use to turn shoppers into buyers. The same tactics apply to eCommerce stores as well.

Engineering 122

Engineering Retail Technology Technology 122

Customer Think

SEPTEMBER 18, 2023

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I de.

Gaming 78

Gaming AI Technology Technology 78

Lumoa

APRIL 28, 2024

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). More than 80% of business leaders see customer experience as a growing priority in 2024.

Sentiment Analysis 83

Sentiment Analysis Compliance AI Social Media 83

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What was new about CDP was that it was packaged software that was building a customer database. Here are my current answers.

AI 72

AI Education Hospitality Hospitality 72

Qualtrics

OCTOBER 22, 2021

A best-in-class CX program , powered by Qualtrics Experience ID, requires a steady stream of reliable customer data to hydrate the XM Directory. Customer data platforms (CDPs) can serve as a central source that streams real-time customer and event data directly to endpoints like Qualtrics.

CX 26

CX Touchpoint Construction Engineering 26

Adrian Swinscoe

APRIL 9, 2023

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, […] The post Too much data, too few skills.

246

246

Lumoa

JANUARY 8, 2024

AI tools are changing the way we analyze customer feedback. This is where stepping up to a text analysis software or a comprehensive customer experience platform becomes a big move for your business. There’s an avalanche of text data out there. Their customers? Is the feedback positive, negative, or neutral?

Sentiment Analysis 157

Sentiment Analysis Text Analytics Machine Learning ML 157

Customer Think

SEPTEMBER 30, 2021

Terminus CDP is purpose-built for B2B marketing, providing accurate and trusted buying committee data so customers can connect directly with key decision makers at target accounts.

B2B 52

B2B 52

Totango

JANUARY 3, 2024

Totango now offers integrations with leading revenue intelligence platforms Gong and Chorus to help teams enhance operational efficiency and leverage the insights gleaned from customer interactions to drive strategic decision-making. Totango’s integration process is simple and secure.

Touchpoint 102

Touchpoint Customer Relationship Technology Technology 102

Intercom, Inc.

JULY 16, 2022

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform?

E-commerce 118

E-commerce Social Media Compliance Construction 118

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

B2B 91

B2B ML CRM Customer Relationship Management 91

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Viewed in this light, Informatica helps Salesforce to compete by strengthening its ties with IT and data teams. I don’t know the answer.

Artificial Intelligence 45

Artificial Intelligence Machine Learning AI 45

Customer Think

MAY 1, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. That’s odd; people ask me those questions all the time. Here are my current answers. The first stage […]

Technology 45

Technology Technology 45

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

Social Media 121

Social Media Sentiment Analysis AI Technology 121

Zendesk

MARCH 13, 2024

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement.

AI 138

AI CX Business Growth Innovation 138

Customer Think

NOVEMBER 9, 2021

New module improves team efficiency, quantifies efforts accurately, prioritizes resources and optimizes processes.

52

52

Intercom

NOVEMBER 29, 2023

The rules of customer support are being totally rewritten, and anyone who thought “this whole AI thing” would eventually blow over is updating their predictions. For support leaders watching the world of customer support transform, it’s natural to feel ill-equipped for this new era.

Customer Service 89

Customer Service AI Start-ups Innovation 89

Totango

NOVEMBER 8, 2023

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds.

Finance 91

Finance Customer Retention Sales Technology 91

Totango

SEPTEMBER 22, 2023

we’re accelerating the motion to customer success-led growth by introducing two new partnerships and nine technology integrations into the Totango software and ecosystem. And, that growth comes from consistently and quickly delivering customer value. Announced during our flagship event, Totango Live!

Outlook 113

Outlook Innovation Omnichannel Education 113

Intercom

FEBRUARY 29, 2024

It’s the world’s worst kept secret right now that the realm of customer experience is being completely transformed by AI – spanning customer support, success, and beyond. In customer-centric companies everywhere, strategies are being recalibrated, tactics switched up, and old playbooks thrown out the window.

AI 98

AI Customer Satisfaction Business Growth Start-ups 98

ECXO

MAY 15, 2023

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. Raab first commented on MadTech in his Twitter feed and later in a CMSWire editorial , where he noted: “Most companies today struggle to integrate data and technologies within their marketing departments.

Net Promoter Score 133

Net Promoter Score Technology Technology Retail 133

CommBox

OCTOBER 18, 2023

In recent years, a remarkable transformation has taken place across various industries, ushering in a new era of customer service. These cutting-edge AI tools have become invaluable in enhancing customer experiences and streamlining operations, especially in customer service and support.

AI 98

AI Customer Service CX E-commerce 98

Intercom

MARCH 7, 2024

Over the last decade, support tech stacks have become fragmented and clunky, slowing support teams down and holding them back from providing fast, personal customer experiences. Now, with recent tech advancements, support teams that adopt a complete AI-first platform can provide world-class customer experiences at phenomenal scale.

AI 59

AI Customer Service Engineering Voice of the Customer 59

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences.

Predictive Analytics 133

Predictive Analytics Government Sales Customer Retention 133

Lumoa

FEBRUARY 7, 2023

Nowhere is this more true than with customer relationships. Without listening to the voice of your customer, you’ll be like a ship without a rudder or a compass…lost and drifting without direction. Customers don’t always take the time to express their feelings. In This Article: What is the Voice of the Customer (VoC)?

Voice of the Customer 169

Voice of the Customer VOC Social Media NPS 169