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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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Mapping Your SaaS Customer Journey in Seven Steps

Totango

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

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B2B Customer Journey: The Basics [2021]

Aquire

The B2B customer journey is a complex matter, packed with a host of different touchpoints that affect customer experience. Understanding that complexity is essential in planning your customer service and marketing strategies. So, how can you analyze your journey and go about improving it in the right way?

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Incredible! Why so many organizations are missing this massive opportunity!

Beyond Philosophy

It looks at the typical customer journey touchpoints and how much value do each of those drive. Also, Dobrev examines where emotions and customer relationships affect the outcome, and how much value those provide. In the book, Dobrev shares research about AI.

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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

If you think of it in terms of building a house: that team designs the house; I’m the general contractor so my team and I help build the house, and then the CSMs are the ones who are actually living in the house and managing the relationships with the customers. What were the main challenges you found when implementing a digital strategy? .

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The road to customer centricity – where to begin?

ECXO

Is your business truly customer-centric? There isn’t an off-the-peg test to test whether your business is customer-centric. What do your customers say about how they experience your brand, products and services? But, here are a few questions to think about. Who is responsible and accountable for CX? Find out more here.

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5 Ways to Improve Digital Customer Experience

Lumoa

Understand your customers’ behaviors To understand how the digital experience should look like your first you have to understand who your customers are and their behaviors. The best way to do that is to create a customer journey map for your different buyer personas.