article thumbnail

10 Compelling Reasons to Implement Customer Surveys in Marketing Strategy

SurveySensum

The ideal method for getting this information, and possibly one of the oldest, is the customer survey. If used properly, customer surveys can make a whopping success out of your marketing campaign. When you have all the survey information, you can use it to boost your marketing strategy. Not convinced just yet?

article thumbnail

12 Helpful Customer Service KPIs You Need To Measure

Aquire

Customer service performance metrics by company focus. Also, use qualitative customer feedback as part of your customer service KPIs to help you improve NPS. Customer retention rate (CRR). The CRR of a specific period is the percentage of customers you retained from the beginning of the period to the end.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer analytics 101: How to make the most of your data

Zendesk

Customer analytics is the process of gathering and analyzing consumer data to gain meaningful, relevant insights into buying behaviors and preferences. Companies can collect customer data from a number of touchpoints, including websites, apps, social media, and surveys. You can also carry out customer surveys.

article thumbnail

5 Top Customer Service Articles of the Week 9-26-2022

Shep Hyken

And according to the author of this article, there is more to consider than just customer surveys. It’s possible to get powerful insights by looking at different touchpoints, which include calls, websites, social media, reviews, and more. Sending customer retention emails is one way to help accomplish this.

article thumbnail

Genius Tips to Improve Your Customer Survey

InteractionMetrics

An Analyst Perspective on Customer Surveys: Customer surveys make up a multi-billion dollar industry, and many of us get at least one per day. But just because surveys are everywhere doesn’t mean they’re always good. Look at your customer survey from many angles: The customer’s perspective—is it easy to take?

article thumbnail

Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

Basically why and how customers are interacting with your brand. Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. According to a research report by Antenna , the customer churn rate of Netflix was 2.4%

article thumbnail

Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

Basically why and how customers are interacting with your brand. Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. According to a research report by Antenna , the customer churn rate of Netflix was 2.4%