Remove customers-as-assets
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3 Actions to Take to Honor Customers as Assets

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Do you believe customers are assets or cost centers? Thinking about customers as assets is my first customer experience competency. Customers Expect to Be Known.

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Customers As Assets: Getting there quickly

Customer Bliss

Thinking about customers as assets is my first customer experience competency. The idea of ‘customers as assets’ moves you towards a simple, non-refutable measure of if you did, or did not, earn the right to customer-driven growth. The customers as assets time equation.

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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Over the last ten years I’ve become convinced that annual planning is the Achilles’ heel of customer experience. It is at the root of what inhibits the most efficient investment on priority investments in customer driven growth. You stand still regarding customer asset growth without knowing exactly why.

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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Annual planning is a missed opportunity for driving customer profitability inside the corporate machine. Companies need an ongoing roadmap to define where they want to make progress in customer profitability, customer loyalty, and customer experience delivery. Take Action: Uncover Ways to Drive Customer Profitability .

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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Annual planning is a missed opportunity for driving customer profitability inside the corporate machine. Companies need an ongoing roadmap to define where they want to make progress in customer profitability, customer loyalty, and customer experience delivery. Take Action: Uncover Ways to Drive Customer Profitability .

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QUI QUOTES Reminders about Leadership and Employee Engagement.

Bill Quiseng

ASSETS Your employees are not your most important assets. Ultimately, your employees will exceed customer expectations. HEARTS If you want to win the hearts of your customers, you, first, must win the hearts of your employees. LOYALTY Customer loyalty to your company starts with company loyalty to your people.

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What is a conversion rate?

Intercom, Inc.

Conversion rate refers to the percentage of people who complete a desired action after being exposed to a brand’s sales and/or marketing channels, calculated against the total number of interactions (those who visited or viewed your ad, landing page, or other asset). . x 100% = 10% conversion rate . Why conversion rates matter.