Episode #161: Boost Your CXM Success with a Unified Approach
Sprinklr
OCTOBER 6, 2021
A recent Forrester study found that 82% of firms said CX is a top priority, but only 46% feel they’re getting a comprehensive view of their customers. In today’s podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM, and how to give your organization a competitive advantage.
Let's personalize your content