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Demo Do: Let Your Champion Drive!

Customer Think

” Accordingly, an objective when presenting demos is […] .’” – Me Easy to Use? One of prospects’ most common concerns is, “Will the software be easy to use?”

Sales 64
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Great Demo! Virtual Demos Best Practices

Customer Think

I’ll give you a teaser: The punchline is, “Nope, I’m good…” I watch dozens of recorded virtual demos from my prospects and customers. Sadly, most of these demos are traditional show-up-and-throw-up Harbor Tours. Want a Horror Story? Occasionally, s.

Sales 69
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Too Complicated – A Demo Horror Story

Customer Think

Note - this story is a sample from the freshly released Third Edition of Great Demo!Too Too Complicated – A Demo Horror StoryOrSnatching Defeat from the Jaws of VictoryA few years ago, while teaching a Great Demo! Workshop, I presented a slide that l.

Sales 97
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Automated Demo Content – Getting It Right

Customer Think

An exploration of your own and your prospect’s objectives for automated demos and associated Use Cases Definition of two types of demos to map to the Use Cases A stepwise process to prepare each type of demo Let’s begin! What’s in this article for you? You’ve been asked to put […]

Sales 52
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Seven Validated Habits for Stunningly Successful Demos

Customer Think

Here are seven validated demo success factors that lead to closed business. These approaches map delightfully to Great Demo! and Doing Discovery principles while differing markedly from traditional demos. How do your demos compare? Seven Valid.

Sales 64
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A Terrible Tabs Demo Death March

Customer Think

I was watching a demo recently where the presenter executed one of the longest Terrible Tabs Demo Death Marches I’ve seen (and SADest examples, where SAD = Stunningly Awful Demo). No fewer than 11 (eleven!) tabs were explored, one after another after.

Sales 64
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Stunningly Awful Demos: Insufficient Customization

Customer Think

Many vendors say that their demos are “customized” – but are they sufficiently customized? I recently saw demos from a vendor that all followed exactly the same script – the “customization” consisted of questions from the presenter about the degree.

Sales 72