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Four Key Customer-Centric Disciplines for Growth Banks

PeopleMetrics

In directing banks toward continued relevance and future success, banking executives face some tough, complex questions like: How do we avoid commoditization? How do we differentiate in a low-growth, low-margin, competitive world? How do we offer our customers a seamless, easy banking experience? Introduction.

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Busting Three Myths about Community Banks and Open Banking

NGDATA

Open banking can be misunderstood, leading to dangerous misconceptions. Community banks should not feel intimidated by it and can leverage APIs to make incremental tech investments that align with their growth strategy. Source The post Busting Three Myths about Community Banks and Open Banking appeared first on NGDATA.

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Do Banks That Outspend Their Peers on Marketing Grow Faster?

NGDATA

Banks that allocate more resources to marketing strategies tend to outperform their competitors in several key areas such as loan growth, deposit growth, and revenue generation. This is particularly evident among smaller banks that utilize marketing to boost brand recognition and awareness. appeared first on NGDATA.

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Engaging Existing Customers Drives Banks’ Cross-Sell Success

NGDATA

Banks and credit unions should focus on increasing customer engagement to win a larger share of their financial business. Reviving sputtering relationship growth with existing customers can help in cross-selling. Source The post Engaging Existing Customers Drives Banks’ Cross-Sell Success appeared first on NGDATA.

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Community banking: A growing alternative

NGDATA

Community banks, often overshadowed by larger institutions, are experiencing a resurgence in growth due to big bank branch closures and their unique ability to meet the specific needs of local communities. This shift towards local, community-focused banking could lead to increased migration to community banks in the near future.

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Seven marketing strategies to help banks attract business customers

NGDATA

Banks' success depends on attracting and retaining a mix of startups and enterprise clients, and innovative growth methods are needed. This will ensure banks' business portfolios remain vibrant and healthy. Source The post Seven marketing strategies to help banks attract business customers appeared first on NGDATA.

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How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges

NGDATA

Community banks are facing challenges in adapting to technology, retaining talent, and navigating changing depositor expectations. They are betting on growth, community engagement, and mixed-use buildings to overcome these challenges, despite regulatory overreach being viewed as a major threat to community banks.