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Customer win-back campaigns: How to build one + 10 templates

Zendesk

Businesses typically execute these campaigns through email, although they can also use other channels like messaging and direct mail. According to Validity, nearly 50 percent of recipients go on to read subsequent company emails after a win-back campaign. The business-consumer relationship can be unpredictable.

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How to run a successful beta in 7 steps

Intercom, Inc.

To address that deficit, I’ve put together a guide on how we run betas here at Intercom. Decide how you will measure it so you can assess whether or not you are solving the problem adequately. Decide how you’re going to pitch. Work on how you’ll pitch and describe the solution in a way that makes the most sense for your users.

Start-ups 223
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Unlocking Success: 6 Proven Strategies to Drive Customer Reviews

SurveySensum

The ultimate goal, of course, is to amass ample customer feedback to instill trust and confidence among shoppers. The ultimate goal, of course, is to amass ample customer feedback to instill trust and confidence among shoppers. So, the question is, how can you motivate customers to leave reviews? And why shouldn’t they?

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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

The opportunity emerged out of a shift in how we practice sales. We tracked customer churn, contraction, expansion and overall health, and correlated the metrics to our relationship managers’ activities. We had split into two distinct but complementary functions. Here’s what I’ve learned so far, distilled into five key lessons.

Sales 171
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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy.

Start-ups 118
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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

“Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback. . Activating new users is far more than showing them how to use an app. An app is valuable only if people know how to use it.

Start-ups 137
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The Chatbot Beginner’s Guide: All Your Questions Answered

Aquire

An example would be asking the chatbot to pull an article from a knowledge base or asking how much a particular product costs. These conversational programs have proved a popular application of advanced tech, such as machine learning and natural language processing (NLP). What do chatbots really do? the likes of Alexa and Siri).