Beyond Philosophy
MARCH 16, 2023
We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. However, this convergence isn’t a problem.
Lightico
MARCH 23, 2022
Marketing – MGAs often use their expertise to develop innovative marketing strategies. For example, insurance carriers will give MGAs access to products that they wouldn’t otherwise offer. In return, MGAs help insurance carriers sell more policies.
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SugarCRM
APRIL 9, 2024
Creative Foam , a manufacturing company established in Michigan over 50 years ago, has grown into an industry powerhouse. Unstoppable Forces In a Competitive Market With SugarCRM After implementing Sugar, Creative Foam strives to maintain an innovative approach to its operations and leverage data and sales automation as much as possible.
Execs In The Know
OCTOBER 30, 2022
The core theme of this year’s Summit revolved around Inspiration, Innovation, and Imagination to create legendary customer experiences. Keynote: CX Innovation at Amazon, the World’s Most Customer-Centric Company. If we had, we wouldn’t have launched this tech because no one else was doing it at the time in Michigan.”.
Totango
FEBRUARY 22, 2021
As a little-known, sixth-round draft pick out of the University of Michigan, it’s safe to say no one expected much out of Brady in the NFL. What comes to mind when you think of the term “game changer”? With the recent Super Bowl, perhaps your mind drifts to NFL quarterback Tom Brady.
Fonolo
FEBRUARY 26, 2019
The now famous study from Dr. Adam Grant found that call center employees at the University of Michigan who had the task of cold calling alumni to ask for money performed better when they got to meet scholarship recipients and speak to them first hand. Make Work Meaningful. Shai Berger , Co-Founder and CEO, Fonolo.
Heart of the Customer
JANUARY 8, 2015
Think about Temkin Award Winner Oracle or CXPA Innovation Award Winner Blue Cross Blue Shield of Michigan. Stories move your organization in a way that facts never will. Ask yourself, how do the best CX organizations tell their story? How do they do it? Not with PowerPoint!
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