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Is it time to talk about a more sustainable approach to serving our customers?

Adrian Swinscoe

The post Is it time to talk about a more sustainable approach to serving our customers? At a recent event, I spoke to a Chief Technology Officer (CTO) about how it was not untypical for him to have a day of 14 […]. first appeared on Adrian Swinscoe.

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Is it time to talk about a more sustainable approach to serving our customers?

Customer Think

At a recent event, I spoke to a Chief Technology Officer (CTO) about how it was not untypical for him to have a day of 14 back-to-back half-hour meetings. He explained that this started during the early part of the pandemic, and by 4 pm, he was absolut.

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Meet the team: Intercom’s PMMs discuss our approach to product marketing

Intercom, Inc.

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. In this episode, our very own PMMs Ali Biggs , Jasmine Jaume and Christine Sotelo-Dag tell me all about product marketing and how we do it here at Intercom.

Start-ups 211
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IT’S ALL ABOUT ACTION

Futurelab

One of our clients is very numbers oriented in their CX approach. #NoBullshitCX #20yearsFuturelab “Numbers don’t take decisions, leaders do.” I am obviously joking, but it represents what we often get at companies: the more numbers, the better.

VOC 157
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Customer Service Foundations Training Plan

Inside Customer Service

This training plan uses a micro-learning approach. Who are our customers? Discussion questions: How can we actively listen to our customers? How can we uncover our customers' emotional needs? It also helps experienced customer service pros refresh their skills. Micro-learning divides the lessons into short segments.

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The Story of Jose – A Tale About Customer Experience

ECXO

But Jose, our lion hero, had a different perspective. Intrigued, she started to learn from Jose, adopting his customer-first approach in her sales pitches. The effects of Jose’s customer-centric approach were visible in many ways, bringing about a significant transformation in the company’s dealings with its customers.

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

Ben Motteram , reminding us that we must act on our voice of customer data adds: 7) monitor their NPS (Net Promoter Score) on dashboards but do nothing to try to improve it. Luke Jamieson , thinking about how we engage with our customers and employees says: 8) have high employee attrition (or turnover). 5) put profits before purpose.