Win the Customer

SEPTEMBER 5, 2023

In today’s digital age, social media has become an integral part of our lives. Whether it’s sharing updates with friends and family, staying informed about current events, or discovering new trends, social media platforms like Facebook, Twitter, Instagram, and LinkedIn have transformed the way we communicate.

Social Media 59

Social Media Customer Service Entertainment Customer Loyalty 59

Zendesk

OCTOBER 22, 2021

Social selling has impacted the market ever since we started trading products. Market analysis indicates that consumers influenced by social media are four times more likely to spend more on purchases. What is social selling? Social selling vs. social media marketing vs. social media advertising.

Social Media 98

Social Media Sales Start-ups Social Listening 98

ECXO

FEBRUARY 26, 2024

The art of influencing customers’ buying behavior is a fascinating field that combines marketing, psychology, and human behavior. When it comes to the world of marketing and sales, understanding the psychology of your customers is paramount to influencing their buying behavior. It can enhance our product development process.

E-commerce 115

E-commerce Sales Social Media CX 115

SurveySensum

JUNE 13, 2021

These strategies are bolstered with specific marketing and customer experience tactics that will drive loyalty and revenue growth. . Here are some such marketing strategies to expand your CX strategy. Tune into social listening. Automation and marketing together can help your business refine its CX strategy tremendously.

CX 111

CX Social Listening Unstructured Data Social Media 111

Lumoa

MARCH 10, 2022

Using customer feedback in marketing can give you a huge edge on competitors. Social media mentions. But if you’re not putting that customer feedback to work in your marketing, you’re missing out on a huge opportunity.   Don’t make the mistake of simply patting yourself on the back when you get good feedback from customers.

Customer Feedback 94

Customer Feedback Gambling Social Media Start-ups 94

ECXO

MARCH 15, 2024

The 7 Sins of CX The first, and perhaps the most glaring of these sins, is the failure to listen to your customers. How to Avoid the Sins Poor customer retention: Often, this pitfall is a result of not listening to customers. Low employee morale: Neglecting employee experience can lead to lower productivity and poor customer service.

Customer Experience 96

Customer Experience Net Promoter Score VOC Innovation 96

Zendesk

JANUARY 5, 2022

Cold leads have never connected with your company or shown interest in your product or service. Warm leads know about your company and have expressed some level of interest, perhaps by visiting your website or commenting on a social media post. Prospects need your solution; they’re also ready to listen and ready to buy.

Sales 105

Sales Outlook Social Media B2B 105

Beyond Philosophy

OCTOBER 26, 2023

A listener, Irene Beard, is starting her own company. ” feature, where listeners write or call us regarding a business problem they want our advice to solve. They began marking their product so people knew where the tea came from. This instance of “branding” was a first in product development.

Social Media 89

Social Media Sports Start-ups Management Consulting 89

Sprinklr

SEPTEMBER 16, 2021

How does social monitoring and social listening help protect your brand? Social monitoring and social listening are important processes to protect your brand’s health and reputation. Brand monitoring marries social monitoring with social listening to gather deeper insights on your brand mentions.

Social Listening 87

Social Listening Social Media CXM AI 87

PeopleMetrics

JULY 17, 2018

The following is an excerpt from Listen Or Die by Sean McDade, PhD. As I mentioned in Lesson 1 and will dive into deeply in Lesson 8, VoC is not market research. Market research provides answers to a specific question and provides those answers in the aggregate. Market Research vs. VoC.

VOC 210

VOC CEM CX Customer Feedback 210

Experience Investigators

JULY 20, 2021

By this stage, Larry from Product and Sally from Marketing have created their own surveys. Serious investments are made into HOW organizations listen to customers. This means respecting the customer enough to carefully consider, design and plan for what, how, and where we listen for feedback. But whose best practices?

CX 131

CX Close the Loop Social Media Voice of the Customer 131

Lumoa

NOVEMBER 17, 2022

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Customers will take seconds to decide whether to buy a product based on website quality, functionality, and customer support response times. This is useful for new product launches.”. trillion by 2025.

E-commerce 83

E-commerce Customer Experience Social Media AI 83

Zendesk

JULY 26, 2022

If you’ve ever been to a sophisticated social event, you’ve likely encountered that strange interaction where one party attendee asks about another party attendee’s job. “Oh,” According to Forbes , BDRs create “long-term value for an organization from customers, markets, and relationships.” Market and industry trends.

Social Media 96

Social Media Sales CRM Start-ups 96

Lumoa

APRIL 28, 2024

Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend. Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights.

Sentiment Analysis 83

Sentiment Analysis Compliance AI Social Media 83

Shep Hyken

AUGUST 20, 2021

Rather than spending a ton of money on marketing to try to land new buyers, if you are able to secure loyal, lifelong customers, their repeat business will continually grow your profits. discount for the next time they want to purchase one of your products or services.? . Listen to Your Customers. Build a Referral Program.

Social Media 141

Social Media Customer Expectations B2B Customer Loyalty 141

Fonolo

AUGUST 10, 2021

No matter how great your product or service is, the success of your contact center largely depends on the customer service you provide. That’s great news because your current customers are the most affordable marketing resource you can tap into — loyal customers are more likely to tell their network to buy from your business.

Contact Center 167

Contact Center Customer Service Social Media Start-ups 167

SurveySensum

APRIL 16, 2024

From product managers and designers to developers and quality assurance testers, it involves cross-functional collaboration and clear communication to create great products that customers love. On the other hand, many software teams face difficulties in creating a productive teamwork environment. The result?

Construction 52

Construction Social Media Engineering Actionable Insights 52

Fonolo

MAY 23, 2023

Contextual Communication Channels Engage customers through their preferred channels, such as social media, email, chat, or voice, ensuring a seamless and consistent experience. Tailored Product Recommendations: Hyper-personalization extends beyond basic product suggestions based on past purchases.

Contact Center 106

Contact Center Machine Learning Social Media Artificial Intelligence 106

Experience Investigators

NOVEMBER 7, 2023

The answer and best strategies are backed by science and decades of social behavior. Customers need to gain a clear value from your product or service, believe your brand is an authority in your space, and trust you with their time, money, and data. Are there customer feedback insights or reviews that express product quality concerns?

Customer Retention 98

Customer Retention Social Media Customer Loyalty Start-ups 98

Beyond Philosophy

NOVEMBER 16, 2023

One of our listeners, John, is in a pickle. He needs help with getting other people to help sell his product. Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. John is up for it, though.

Sales 78

Sales Social Media Education Sports 78

Sprinklr

OCTOBER 12, 2021

In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an advertiser’s wider marketing ecosystem is more important than ever. Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign.

CXM 72

CXM Social Media Social Listening Retail 72

Intercom, Inc.

AUGUST 20, 2020

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

Technology 243

Technology Technology Social Media Start-ups 243

Sprinklr

JULY 29, 2021

In other words, customers are paying close attention to feedback about your products across a wide variety of digital channels and using that information to guide their decisions. But, many brands are not doing the same thing, even though these product insights are right there for the taking. Are you missing out on any of these?

CXM 111

CXM Manufacturing Social Media Social Listening 111

Sprinklr

OCTOBER 12, 2021

In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an advertiser’s wider marketing ecosystem is more important than ever. Aggregated — Event tracking and reporting have become more generic, affecting marketer decision making and optimization across audience and campaign.

CXM 65

CXM Social Media Social Listening Retail 65

Zendesk

JUNE 3, 2021

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

Social Media 98

Social Media Social Listening Start-ups Omnichannel 98

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Social Media Customer Relationship Customer Retention 52

SurveySensum

JANUARY 16, 2024

Looking to develop new products and kick your business up a notch ? Hold your horses; You better pay attention to your target market! As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative. Ask them directly.

Innovation 52

Innovation Non-Profits Social Media Customer Feedback 52

SurveySensum

JANUARY 16, 2024

Looking to develop new products and kick your business up a notch ? Hold your horses; You better pay attention to your target market! As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative. Ask them directly.

Innovation 52

Innovation Non-Profits Social Media Customer Feedback 52

SurveySensum

JANUARY 12, 2024

The traditional metrics for CX’s success in today’s market are changing. Embrace Active Listening: The foundation of humanizing client feedback is active listening. Imagine a situation in which a user complains about a certain feature of a software product in the feedback they get. But how to do that?

Customer Feedback 52

Customer Feedback Customer Journey Map Social Media Sentiment Analysis 52

Aquire

AUGUST 2, 2021

For example, isn’t it great when you get an email with recommended products that fit exactly what you bought before? If your data help you predict customer service trends or market trends (e.g. one product selling faster than others), adjust your marketing and operation strategies to match what your customers want.

Customer Service 98

Customer Service Social Media Social Listening Start-ups 98

Lumoa

JANUARY 24, 2024

In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Every employee, from the product designer to the in-store salesperson, all the way to the after-sales customer service rep, has a role to play. Most importantly, the company needs to improve in various areas.

Text Analytics 83

Text Analytics Customer Feedback Net Promoter Score Sentiment Analysis 83

SurveySensum

FEBRUARY 1, 2024

Ever wondered which businesses need feedback to make their products better? – Well, all of them. So, it’s super important to listen to the voice of the customer. When customers give direct and honest feedback, it helps a lot in making products better. This article shares five easy ways to do just that.

Customer Feedback 52

Customer Feedback Innovation Social Media Start-ups 52

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 145

Social Media Customer Service Social Listening Start-ups 145

Zendesk

FEBRUARY 7, 2022

Data analysis helps you discover how consumers use your product or service to solve problems; it also reveals the roadblocks they face on the customer journey. Companies can collect customer data from a number of touchpoints, including websites, apps, social media, and surveys. This is where customer analytics comes into play.

Predictive Analytics 98

Predictive Analytics Social Media Net Promoter Score NPS 98

Zendesk

JUNE 29, 2022

Your marketing strategy? This process includes everything from sales tactics to marketing materials and varies significantly between companies (though many of the principles of the process stay the same across the board). marketing qualified lead (MQL). Is this lead genuinely interested in the product? Your contact form?

Social Media 98

Social Media Sales Start-ups CRM 98

Lumoa

FEBRUARY 28, 2023

They’ve been doing it for years, but with the continuing proliferation of social media platforms, their voices are only getting louder. Your customers are a wealth of information on how you can improve your marketing, sales, and customer experience. All you have to do is ask (and listen!).

Customer Feedback 83

Customer Feedback Close the Loop Net Promoter Score Actionable Insights 83

CSAT.AI

NOVEMBER 9, 2022

Examples: identify customer groups by location or product line; separate most active or high value customers from less active ones; if you are a B2B brand separate your small biz customer from your enterprise clients. This goes beyond your product and your style guide. Is your product aligned with those ethics? Lisa Painter, Sr.

Gambling 92

Gambling Social Listening Sentiment Analysis Education 92