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From sole ambassadors, to the heart of business decisions: the UX evolution of the last decade

Adrian Swinscoe

This is a guest post by Dana Bishop, VP of Experience Research Strategy at UserTesting. Over the last decade, the user experience (UX) industry has not […] The post From sole ambassadors, to the heart of business decisions: the UX evolution of the last decade first appeared on Adrian Swinscoe.

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CallMiner Named the Only Leader in Conversation Intelligence for Customer Service

Callminer

Forrester Research has named CallMiner the Leader in The Forrester Wave™: Conversation Intelligence for Customer Service, Q3 2023 report, receiving top scores in current offering and strategy.

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Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era

Qualtrics

It is an awkward time for research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around research priorities and data capture best practices. Is now the right time to do experience research ?”. Immediate Concerns.

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Tool time, task time and how ChatGPT will change everything in customer support – Interview with Des Traynor of Intercom

Adrian Swinscoe

Today’s interview is with Des Traynor, Chief Strategy Officer and Co-founder at Intercom. Des joins me today to talk about some research they recently conducted around […] The post Tool time, task time and how ChatGPT will change everything in customer support – Interview with Des Traynor of Intercom first appeared on Adrian Swinscoe.

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Transforming MR and Insights teams into active participants in Customer Experience processes.

Futurelab

The Shifting Landscape In the not-so-distant past, market research teams were perceived only as information providers, distanced from the whirlwind of business-generating processes. Research and insight teams are rarely equipped with the skills or tools to perform it. Yet this is rarely the case any more.

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CUSTOMER LIFETIME VALUE

Futurelab

The first time I realized was in the early 2000s, when we designed customer experience strategy for a Japanese luxury car brand. The answer, which we found through research, was ‘ one for each car.’An When we ran workshops with the dealers to gather their input and discuss our ideas, their initial reaction was quite negative. “We

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Why customer service trainers should avoid learning styles

Inside Customer Service

Multiple research studies have debunked the learning style theory. This 15 minute video gives you a summary of the research and even shows you an informal experiment. Avoidance is not a learning strategy. Yes, learning styles are a myth and do not exist. Examples include this one and this one.