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5 Ways B2B CX Stands Apart

InteractionMetrics

McKinsey & Company reports that B2B companies score substantially lower on customer satisfaction than consumer companies. One reason B2B companies underperform on customer satisfaction is they are more complicated — with more moving parts — than retailers. B2B customers often develop new ideas for product upgrades.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. How do customers experience your brand – across touchpoints? This is urgent.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. CX is everywhere. Businesses want a seamless CX just as they do in their personal lives. This includes B2B. The reward for purpose-driven brands?

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

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7 Things to Avoid While Creating B2B Surveys

SurveySensum

So you decide to conduct a B2B survey. That’s what we’re going to talk about in this blog – 7 common pitfalls to avoid while sending B2B surveys. By avoiding them, you can create B2B customer surveys that yield reliable, and meaningful data. The same holds for B2B surveys. So, let’s jump right in.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. SALES FORCE: Key touchpoint. VOLUME: Small.

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10 B2B Service Feedback Tools to Check Out in 2023

SurveySensum

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. They empower you to gather, analyze, and act upon the insights your B2B service clients provide. You’re not alone.

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