Remove blog how-do-your-customers-really-use-your-product
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Three ways to help your employees become brand evangelists

Inside Customer Service

They really stand out." Their enthusiasm made it far easier to connect with customers and assist them. You might not work for an iconic brand like Dr. Martens , but you can still turn your employees into brand evangelists. Their job is to get the word out about a company's products and services. Sally can attest to that.

Retail 260
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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Sales 106
Insiders

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. If your brand is how your company presents itself to the world, Creative Director Scott Smith recently wrote , as the business takes off, the brand will inevitably need to mature as well.

Start-ups 222
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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Miro has made the move from product to platform. In our discussion we unpack what this means for them as a company and for their customers. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. A virtual whiteboard on steroids.

Start-ups 249
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CX leader Camille Acey on the evolving dynamics in customer service

Intercom

A profound transformation is underway in customer service. Beyond the buzz of AI and having to manage teams through organizational restructuring and the evolving notion of support, CX leaders are also facing increasing customer expectations, dealing with the complexities of layoffs, and the ubiquitous task of doing more with less.

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Algolia’s Sarah Dayan on what sets a staff plus engineer apart

Intercom, Inc.

When you reach senior level on an engineering track, you’re expected to be optimal in your hard skill set. You’re autonomous, your code is immaculate, and you have a deep understanding of building and shipping software. How would she provide the right technical direction for the company? How are you going to get there?

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. That speed of iteration came naturally to us, and was very fruitful.

Start-ups 281