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5 Effective Strategies to Build a Strong Personal Brand in the Digital Age

SurveySensum

In this blog post, we will delve into five impactful strategies for establishing a robust personal brand in the digital era. Defining Your Brand It involves determining your niche, identifying your strengths, and creating a compelling brand story. Personal branding refers to achieving a prominent identity for an individual.

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How to master new skills like a training professional

Inside Customer Service

They know I create a lot of content around customer service training, so they ask me for some recommendations. Can I suggest a class, a blog, or a book to help them? This might seem like strange advice coming from someone who makes a living from online training classes , has a blog , and has written several books.

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5 unique lessons from top CX brand Glossier

Steven Van Belleghem

So when Weiss founded direct-to-consumer makeup and skincare brand Glossier, it already had a cult-like following from her blog. And that magic ingredient is what created it’s cult-following. Within 6 weeks of the launch of the company’s first four products, Glossier had $8.4 million in Series A funding.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

Understanding how customers become aware of your brand, products, and services is crucial for laying a solid groundwork for their journey. Crafting Compelling Content : Strategic marketing campaigns play a pivotal role in capturing the attention of your target audience. So, my friend Claire is a fitness freak.

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2020 on Inside Intercom

Intercom, Inc.

Against that backdrop, the Content team here at Intercom continued to write our story, but in the context of this overwhelming time, that story was inevitably different. Thank you for reading throughout the year, we hope you’ve learned from and enjoyed our content. John Collins, Director of Content.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Striking that balance is of the utmost importance to Joei Chan , Director of Content at the e-learning platform 360Learning.

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Building a long tail of evergreen content

Intercom, Inc.

The first law of content marketing is that publishing is an expensive business. No matter how hard you try to circumvent it, the first law will always come back and bite you. One common approach is to outsource content production, which can be cheaper in pure monetary terms. Enter evergreen content.