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5 unique lessons from top CX brand Glossier

Steven Van Belleghem

So when Weiss founded direct-to-consumer makeup and skincare brand Glossier, it already had a cult-like following from her blog. So through her blog, Emily Weiss interviewed hundreds of consumers to inform the business she would create, that would democratize beauty. million in Series A funding.

CX 120
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What Type of Relationship Do Your Customers Expect From You?

Beyond Philosophy

Imagine you are selling a used car. How would that be different from selling your vehicle to a stranger? People act differently in various types of relationships and transactions. The way people interact with each other in transactions can apply to how people interact with firms. Would you haggle as hard?

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What If You Couldn’t Discount?

Customer Think

How would buying and selling change if you couldn’t discount? first appeared on Partners in EXCELLENCE Blog -- Making A Difference. The "Street Price" Is All That Counts Performance Management Friday -- Average Transaction Value On Pricing, Discounting, and Value If We Make It About Price, We Force The Customer To…

Sales 64
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Another Blow to Rail Passengers

The Customer Service Blog

Rail companies have now stopped ticket offices from selling cheap advanced fares, which is a reversal of the 2017 reforms designed to make it easier for passengers to buy the cheapest tickets. Click here to read Darren Bugg’s original blog article from 2018 that is referred to above. Why is this a problem?

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The Role of CX in a Sales Culture

Beyond Philosophy

If I think back at my days at Xerox, there were people there that would sell their grandmother for 20 cents. When all that is rewarded is getting the sale, then why shouldn’t selling a matriarch at a profit be a possibility? When your KPI is based on sales, you are rewarding an internally focused action, the transaction.

Sales 159
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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

To break down the costs which go into this formula, consider everything which needs to happen in order to bring a customer successfully through your marketing and sales process to the point of transaction. Developing marketing content for blogs, social media and video platforms. Customer support for sales transactions.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

If you consider Customers transactions, guess what? Your experience will be very transactional. Transactional: A company that is Transactional does believe that the Customer is important, just not as important as the organization is. We find that the vast majority of organizations are Transactional.