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The marketing yuppies who don't understand their customers

The Customer Service Blog

Last month, The Customer Service Blog reported on an embarrassing gaffe by the energy company Ovo, who had given their customers ridiculous and insulting energy saving advice, such as 'doing a few star jumps' and 'cuddling pets'. To be successful in business, you MUST fully understand and empathise with your customers.

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To Apologize or Not To Apologize

Customer Service Life

This article was originally published on the FCR blog on July 17, 2018. After a bit of investigation you discover that one of your engineers tripped over a network cable, causing service to go down for this and many other customers. Upon realizing that this was 100% your company’s fault, do you apologize? Two Schools of Thought.

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Want to save money? Cuddle a cat!

The Customer Service Blog

Stephen Fitzpatrick said he felt "really embarrassed" about the company's 10 Point Plan, which included "doing a few star jumps" and cuddling pets!! Mr Fitzpatrick went onto British TV and radio to repeat how sorry he was. But Darren Bugg, Editor of The Customer Service Blog, was more sceptical. Was his apology sincere?

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Secrets Revealed! How to Thrive in an Uncertain World

Beyond Philosophy

From the future of regulatory issues to whether the new manager you hired is going to work out, there are many things in business – both internal and external – that are beyond your control. Assemble the information you can and make your best decision, based on what you know. Have confidence in your own abilities.

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15 Customer Service Email Templates to Save Time and Effort

Aquire

But offering excellent service means taking a step back and putting yourself in your customer’s shoes. For example, if a customer is having a problem with a new feature you haven’t learned yet, consult a product expert on your team to get the rundown. Should you change your mind, I’ll be here to help you any way I can.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

If you have ever done these then I am sorry to say you need to join our club or irrational people. Pushed a button on an elevator several times when you really know it won’t make the elevator come any faster? Have you ever tried to fix an appliance by striking it with the side of your fist, like the character Fonzie in Happy Days?

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PR Nightmare! What United Should Have Done

Beyond Philosophy

Who would have thought you could be beaten up for insisting on your right to use an airline ticket you paid for? United Has Shown That It Doesn’t Really Care About its Passengers. Share your thoughts in the comments box below. The treatment this man received was deplorable. If it were my daughter, I’d be furious.