Transforming MR and Insights teams into active participants in Customer Experience processes.
Futurelab
DECEMBER 27, 2023
The Shifting Landscape In the not-so-distant past, market research teams were perceived only as information providers, distanced from the whirlwind of business-generating processes. Customer data has transitioned from a scarce commodity to an overwhelming flood of information. And the need for faster customer action is growing as well.
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