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A Positive Emotional Experience = Good for Customers, Profitable for You

Heart of the Customer

Having the best customer experience pays. But what is the value of having the best customer experience? There’s plenty of data that shows that customer experience pays. The most compelling is Watermark Consulting’s tracking of stock prices.

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The Impact of Emotion on Customer Experience

Uniphore

High on emotion! The impact of emotion on the customer experience is far greater than it would at first appear. Clearly, this is something that contact centers need to account for. Read More.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

CX 111
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Emotional Intelligence in Customer Experience Leadership

PeopleMetrics

It comes from psychologist Jonathan Haidt’s 2006 book, The Happiness Hypothesis , and it compares your emotional, automatic mental processes to an elephant—lumbering, inflexible, and massive. How can the rational rider steer the emotional elephant toward a promising future? Motivating Customer Experience Improvement.

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More evidence that customer experience is about emotions

Customer Bliss

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Customers actually want more of the emotional side of it.

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Dove: Repackaging Emotional Associations.

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How Business Emotional Intelligence Feeds Your Customer Experience

SugarCRM

Emotional Intelligence and Customer Experience are Linked. Emotional intelligence allows us to take a more empathetic approach to business, accounting for both the logical and emotional response. It’s an important aspect of leadership and business especially when it comes to customer experience (CX).