InteractionMetrics

JULY 22, 2016

An Analyst Perspective on Customer Surveys: Customer surveys make up a multi-billion dollar industry, and many of us get at least one per day. But just because surveys are everywhere doesn’t mean they’re always good. Look at your customer survey from many angles: The customer’s perspective—is it easy to take?

Customer Survey 45

Customer Survey Touchpoint Construction Customer Loyalty 45

SurveySensum

NOVEMBER 15, 2023

One structured approach to collecting and harnessing product feedback is through the implementation of product feedback programs. These programs are specifically designed to streamline the process of gathering, analyzing, and acting upon customer feedback, in a well-structured manner. But do you wonder how they do it?

Transportation 52

Transportation Customer Satisfaction Customer Survey Customer Feedback 52

Lumoa

FEBRUARY 14, 2024

Provide valuable insight into customer journeys by mapping each customer interaction Eliminate the possibility of human error impacting a customer’s interaction with the company. Embrace Technology It might seem counterintuitive to champion technology as a game-changer for CX since having a human touch plays such a big part.

Customer Experience 83

Customer Experience ML Social Media CX 83

SurveySensum

SEPTEMBER 14, 2023

In-app surveys are short surveys that are launched inside the app and help you gather customer feedback at relevant touchpoints. These smart pop-up surveys engage with the users while they’re actively using your app or website, seeking their feedback or ratings – leading to high response rates.

Social Media 52

Social Media Sentiment Analysis Start-ups Actionable Insights 52

InteractionMetrics

FEBRUARY 24, 2020

Have you ever wondered if those surveys companies relentlessly send are biased or missing the point? Most surveys are so flawed they’re broken. Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. Check #2: Is there gaming?

Gaming 52

Gaming Customer Survey Customer Feedback 52

SurveySensum

SEPTEMBER 12, 2023

One of my friends, James, uses customer feedback software to create and launch surveys, aiming to gauge his customers’ feedback. After a successful campaign launch, he was promptly presented with an in-app survey asking, “How was your experience with our software today?”

Non-Profits 52

Non-Profits Touchpoint Customer Feedback Actionable Insights 52

InteractionMetrics

FEBRUARY 24, 2020

Most surveys are so flawed they’re broken. In this 5-part series, I’ll share how my company checks and fixes surveys because if flawed surveys are everywhere, possibly yours could improve too! Bad Customer Surveys are Everywhere. Let’s Imagine a World with Better Surveys. Check #2: Is there gaming?

Gaming 52

Gaming Customer Survey Start-ups Customer Feedback 52

Beyond Philosophy

JUNE 16, 2022

Christine writes, “Our organization does not take complaints or our Voice of the Customer program seriously. When I was back in corporate life, my role was to improve the Customer Experience. We undertook this customer survey every year, and then ignored it—every year. So, what can we do now?”

Education 78

Education Voice of the Customer Customer Satisfaction Customer Feedback 78

SurveySensum

JUNE 19, 2023

And not only that, they’ll go on and spread the good word about your business, bringing in new customers and contributing to some serious growth. So, in this blog post, we’re going to dive into five tips that can really help you improve customer satisfaction for your business. Trust me, these tips are game-changers.

Customer Satisfaction 52

Customer Satisfaction Net Promoter Score Social Media Sentiment Analysis 52

InteractionMetrics

JANUARY 23, 2024

What are typical customer survey program costs? With customer survey programs, as with dresses, there is an enormous range. That’s why we wanted to break down the range of customer survey program costs so you know what to expect and how to maximize value. Clients ask this question all the time.

Customer Survey 52

Customer Survey AI B2B CRM 52

Fonolo

NOVEMBER 17, 2020

Understanding these trends will help strengthen your contact center game and give you “hero status” with customers and employees. While the cause of the high turnover rate is debatable, managers can help keep agents motivated via interactive, game-like principles in different contexts. 4. Customer Feedback.

Contact Center 176

Contact Center CX Social Media Omnichannel 176

Zendesk

AUGUST 22, 2023

Evaluate your buyer persona Buyer personas help companies understand and connect with their target audience by identifying key information, which can be achieved through market research like customer surveys, researching market trends, analyzing website traffic or social media engagement, and talking to your actual customers.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. Read the full answers here below.

CX 129

CX Customer Experience Education Machine Learning 129

Zendesk

JULY 16, 2021

If WhatsApp were a video game, it would have three different levels: the consumer WhatsApp app, the WhatsApp Business app, and the WhatsApp Business API. Quality ratings, which are determined by customer feedback, such as your phone number blocks and other reporting issues. Difference between WhatsApp and WhatsApp Business.

E-commerce 105

E-commerce Start-ups CRM Customer Relationship 105

SurveySensum

JULY 13, 2023

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

They asked you about your experience with them at the right time, took action on your feedback, called you to inform you about the action taken, and took an extra step by giving you a personalized discount. This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

CX Journey

OCTOBER 19, 2016

haven't engaged with stakeholders to find out what they'd like to learn from customers. haven't assigned owners to questions to ensure you know who's accountable for each feedback item. don't analyze the feedback/data. don't know how to analyze the feedback to tease out the story, the actions to be taken.

Finance 73

Finance Government Start-ups Gaming 73

Doing CX Right

SEPTEMBER 5, 2020

Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.

VOC 52

VOC VOE Close the Loop Voice of the Customer 52

Qualtrics

NOVEMBER 22, 2019

His bosses didn’t initially agree, but when Sony CEO saw what he’d been working on, he agreed the company should go into games consoles. Okay, not as high tech as a PlayStation, but Post-it notes would never have happened without employee feedback. Take an outside-in approach to customer feedback. Post-it notes.

Outlook 36

Outlook Social Media Healthcare Customer Feedback 36

ClearAction

APRIL 18, 2020

Resolving the instance is the norm today, driven by voice-of-the-customer technology vendors’ emphasis on closing the loop with customers who rated something poorly in a survey. We had to redefine our social system to get everybody into the innovation game.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

ClearAction

FEBRUARY 7, 2016

Customer Service “Wow” Versus “Ow” Interaction Bridges for Keeping Customer Commitments. Customer Centricity. 70% of best-in-class adopters of customer experience management use customer feedback to influence strategic decisions, compared to half of industry-average organizations and 29% of laggards.(2).

Customer Experience 48

Customer Experience Gambling Social Media Close the Loop 48

Zendesk

MAY 26, 2021

And the surge to online has put the spotlight on customer service, with half of customers surveyed in our 2021 Trends Report reporting that CX is more important to them now compared to a year ago. Customers are more online than ever—and they expect online experiences that are on par with, or better than, in-person experiences.

Customer Service 105

Customer Service Social Media Start-ups E-commerce 105

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

SurveySensum

MAY 2, 2024

Having mastered the art of listening, let’s see how companies translate this symphony of the voice of the customers into real-world improvements through the power of closed-loop feedback. Impact of Closed Loop on Customer Service: 10 Brand Examples 1. This is the power of effective customer feedback.

Close the Loop 52

Close the Loop Customer Service Social Media Innovation 52

Zonka Feedback

DECEMBER 26, 2023

The future of surveys is here, powered by AI! In the ever-evolving landscape of data collection and analysis, Artificial Intelligence (AI) has emerged as a game-changer for survey tools. Let's embark on a journey to explore the realm of AI survey tools and understand how they are revolutionizing the way we conduct surveys.

AI 52

AI Artificial Intelligence Sentiment Analysis Customer Feedback 52

Lumoa

OCTOBER 31, 2018

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer.

CX 64

CX Customer Experience Machine Learning Artificial Intelligence 64

Fonolo

MARCH 17, 2020

Joining in the conversation was Jessica Cryer, VP of Business and Customer Service strategy at Hyundai partner CSPN (Customer Service Professionals Network). The Customer Feedback Loop-de-Loop. That way, you know exactly where they’re coming from. The more we get in writing, I think the better we are at handling it.

Sports 67

Sports Customer Service Voice of the Customer Technology 67

InteractionMetrics

AUGUST 26, 2014

We’ve written about survey biases , sampling errors , tired wording , and employee gaming , before. While some of these problems appeared in their questions, in this post, I’ll simply look at how their phone survey failed to listen. Since I was in a good mood—and I had a question for the company—I said ok.

Gaming 40

Gaming Start-ups Customer Survey Customer Satisfaction 40

InteractionMetrics

SEPTEMBER 17, 2019

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Why ask your customers to take surveys if the data you collect fails to capture the facts? Bad Customer Surveys are Ubiquitous.

Double-Barreled Question 45

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 45

CSAT.AI

APRIL 5, 2023

First Call Resolution (FCR) : This metric measures the percentage of customer inquiries or issues resolved during the first interaction with an agent. G-K Gamification: Use of gaming style methods to encourage or guide certain customer or agent behaviors.

Contact Center 97

Contact Center Customer Service Net Promoter Score Artificial Intelligence 97

InteractionMetrics

SEPTEMBER 17, 2019

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Why ask your customers to take surveys if the data you collect fails to capture the facts? Bad Customer Surveys are Ubiquitous.

Double-Barreled Question 40

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 40

Aquire

AUGUST 12, 2021

Sephora offers multiple options to customers through Facebook Messenger. 3) Customer surveys. Surveys offer you the opportunity to shed light into what your customers think. First, surveying customers creates engagement by showing you listen to and value their opinion. Send them a short survey.

Social Media 98

Social Media Retail Customer Survey Entertainment 98

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Totango

AUGUST 15, 2019

You need to look at multiple data points because if you limit yourself to only one piece of data, you won’t get full visibility of the customer journey. And that means you could be overlooking key insights that could completely change the game. Gather data in one place. Evaluate the kinds of data you’re collecting.

Touchpoint 80

Touchpoint Gaming Voice of the Customer Customer Survey 80

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64