article thumbnail

Should Customer Surveys be Anonymous?

InteractionMetrics

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

article thumbnail

15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

What is an NPS tool? How to choose the right NPS tool? With an index ranging from -100 to 100, NPS clearly gauges the loyalty or the enthusiasm of a customer to recommend your brand to their near and dear ones. What is an NPS tool? to help you make the most of your NPS survey.

NPS 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. That’s where state-of-the-art CX platforms powered by AI come in.

B2B 83
article thumbnail

Stop Treating your B2B Customer Surveys or NPS program like a B2C effort

Waypoint Group

I discussed several aspects of effective B2B programs with my friend and fellow CX professional, Evan Klein , with the consulting firm, Satrix Solutions. And for more info on how B2B programs operate: Handling The 3 Simple Reasons Why NPS Is So Difficult In B2B.

B2C 40
article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

article thumbnail

15 Best NPS Tools to Watch Out in 2022

SurveySensum

15 Best NPS Tools to look for in 2022. What is an NPS tool? How to choose the right NPS tool? 15 Best NPS tools of 2022. If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there. What is an NPS tool? to help you make the most of your NPS survey. .

NPS 52
article thumbnail

Stop Bribing Your Employees for Good NPS Scores

Heart of the Customer

We’re early in Customer Experience (CX) capability development, and I absolutely love it! Some actually hinder the goal of improved CX – to create loyal customers who love […]. Some actually hinder the goal of improved CX – to create loyal customers who love […].

NPS 74