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Nike’s Secret Recipe: Unlocking the Magic Behind their Revolutionary CX

Steven Van Belleghem

That’s because Nike doesn’t just sell sports gear, they are also a lifestyle brand, encouring their customers to live healthier and more active lives, for instance through the free “Nike Membership” app. it’s just as much about mindfulness, nutrition, rest and connection as it is about sports.

Sports 117
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This is our time for a CX Revolution!

Bill Quiseng

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. And they’ve done it so often for so long that “CX” has been the traditional term for many business leaders. But no more.This is our time for a CX Revolution!

CX 97
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CX leaders know customer experience (CX) is not just about transactional exchanges; it’s about building lasting relationships. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. This may sound contradictory for a CX professional to say.

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Assessment for Almost-Automatic CX Excellence

ClearAction

Assessment for Almost-Automatic CX Excellence Lynn Hunsaker. To propel your firm to world-class performance, an assessment for almost-automatic CX excellence is now available. You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career.

CXM 71
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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators

There is an undeniable link between the customer experience (CX) and the employee experience (EX). Let’s examine how CX influences EX and vice versa, and share proven ways to align your efforts (and drive lasting success!) And you can partner with HR to reinforce CX at every step of the employee journey. in both areas.

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How optimism and positivity can help you create a better CX

Steven Van Belleghem

And so, today, I wanted to write something about how fostering a positive attitude in life can help us create better CX. Experiment – embrace the risk of innovation. Positivity and optimism are essential when it comes to innovating in CX. Be fun – create joy for your customers. there will always be a risk.

CX 113
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6 New Year’s Resolutions to Improve CX in 2022

Aquire

In our personal lives, that could be learning a new language, playing a sport, or making origami frogs (true story). In a professional setting, this can be anything you do to innovate or improve your work and your team. Creativity : Experiment and innovate. This is a resolution many of us have made at some point. Happy holidays!

CX 98