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The Exceptionally Easy & Profitable Uses of Customer Co-creation

C3Centricity

One of my clients, who is following the 50 weekly actions for customer centric excellence described in Winning Customer Centricity, asked me for some further ideas on co-creation. The post The Exceptionally Easy & Profitable Uses of Customer Co-creation appeared first on C3Centricity.

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Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

There was no collaboration or co-creation between our agency and our clients. And it’s antithetical to one of the core tenets of service design: co-creation. To ensure that services and experiences are valuable, easy, and enjoyable, they must be designed with the input of people who will use them and deliver them.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

HubSpot ’s CEO and co-founder Brian Halligan says that conversational relationships – building relationships with customers through personalized, messenger-based experiences – is the answer. This was one of the defining moments that inspired the creation of HubSpot back in 2006.

Gambling 211
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We Want To Be Customer-Centric: Now What!?

Experience Investigators

It’s easy to create goals in customer experience that are either: Based on metrics that the customer feedback team held responsible can’t influence, like NPS Or big ideas that aren’t real goals, like “make every customer delighted every time” Every other team has real goals. Related: Use SMIRC Goals to Define Customer Experience Outcomes 4.

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Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

There was no collaboration or co-creation between our agency and our clients. And it’s antithetical to one of the core tenets of service design: co-creation. To ensure that services and experiences are valuable, easy, and enjoyable, they must be designed with the input of people who will use them and deliver them.

article thumbnail

Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

There was no collaboration or co-creation between our agency and our clients. And it’s antithetical to one of the core tenets of service design: co-creation. To ensure that services and experiences are valuable, easy, and enjoyable, they must be designed with the input of people who will use them and deliver them.

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Reading list: Know your customers

Intercom, Inc.

Knowing your customers was a core part of Intercom’s DNA from the very beginning, as this early post by our co-founder and Chief Strategy Officer, Des Traynor, demonstrates. Frequent, easy, open and contextual communication with customers yields incredible benefits, above all the information required to iterate and improve your product.