ECXO

MAY 15, 2023

The term “MadTech” was coined in 2015 by David Raab, founder of the Customer Data Platform (CDP) Institute. As advertisers collect data through more advertising outlets and channels, they merge it with analytically infused customer journeys. One of the best ways to do this is with a customer data platform (CDP). The result?

Net Promoter Score 129

Net Promoter Score Technology Technology Retail 129

Beyond Philosophy

APRIL 11, 2024

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. So, what does a job to be done have to do with customers?

Sales 78

Sales Customer Experience 78

ClearAction

APRIL 13, 2023

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Selling to the right type of customers makes everything better. Selling to the right type of customers makes everything better.

Customer Acquisition 62

Customer Acquisition Customer Retention CX Customer Loyalty 62

Lumoa

APRIL 28, 2024

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). That’s where customer experience platforms come in.

Sentiment Analysis 83

Sentiment Analysis Compliance AI Social Media 83

Beyond Philosophy

APRIL 18, 2024

So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out. It’s called Discount Tackle, and the manager knows me. Discount Tackle provides value in the experience by making the interaction personal to improve my fishing experience.

Technology 78

Technology Technology Business Operations Customer Relationship 78

ClearAction

AUGUST 19, 2020

Customer Experience Indexes: Modern Thinking Lynn Hunsaker. Why are customer experience indexes powerful? An index is like an executive summary of your voice of the customer research. Each index conveys value as seen by your company or by your customers. Assumes recommendations are for your brand only.

Customer Experience 174

Customer Experience CX NPS Sales 174

Zendesk

FEBRUARY 7, 2024

What are customer win-back campaigns? Customer win-back campaigns are marketing efforts designed to reengage inactive or churned customers. For the latter, you need a system to recapture those customers. Customer win-back campaigns help businesses regrow customer loyalty through strategic, personalized messages.

E-commerce 52

E-commerce Start-ups Omnichannel CX 52

Beyond Philosophy

DECEMBER 14, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. I knew these customers would leave my client when the competition had a good enough offer. After all, don’t loyal customers bring you repeat business?

Social Media 88

Social Media Customer Loyalty Technology Technology 88

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 100

B2B Customer Journey Map Social Media Net Promoter Score 100

PeopleMetrics

MARCH 25, 2022

Customer advisory boards (CABs) can be a powerful tool in your organization's arsenal. They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. How do they work?

B2B 118

B2B Customer Feedback Start-ups B2C 118

Sprinklr

JULY 29, 2021

In other words, customers are paying close attention to feedback about your products across a wide variety of digital channels and using that information to guide their decisions. But, many brands are not doing the same thing, even though these product insights are right there for the taking. Are they talking about it? Operations.

CXM 111

CXM Manufacturing Social Media Social Listening 111

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know.

Customer Loyalty 52

Customer Loyalty Retail Social Media Touchpoint 52

Fonolo

APRIL 1, 2021

Customer experience (CX) continues to be a hot topic in the contact center world. If you’re not serving the customer, your job is to serve someone who is.” - @jtwatkin #CX4Now #CX #CCTR Click To Tweet. Jeremy Watkin is a contact center industry leader with over two decades of experience. Watch the full video on YouTube ?.

Contact Center 142

Contact Center Customer Experience AI CX 142

Fonolo

MAY 23, 2023

Customer service is all about meeting and exceeding customer expectations. Contact center managers know this implicitly. But did you know that hyper-personalization in the contact center is one of the best ways to delight your customers? Customers want to feel seen. But hyper-personalization digs deeper.

Contact Center 106

Contact Center Machine Learning Social Media Artificial Intelligence 106

Beyond Philosophy

JULY 18, 2020

This episode of The Intuitive Customer is a conversation with Bikram Ghosh, associate professor of marketing at the Eller College of Management at the University of Arizona, Tucson about AI in business today and what is possible for your business processes. Amazon is working on capturing the data about the nuances of customer emotions.

Artificial Intelligence 114

Artificial Intelligence Machine Learning Sentiment Analysis AI 114

SurveySensum

SEPTEMBER 1, 2023

We live in a world where 93% of users don’t take any action before reading a review about a brand. In such a world, you can’t afford to know what your customer needs. The ideal method for getting this information, and possibly one of the oldest, is the customer survey. Surveys have the capacity to build customer trust.

Customer Survey 52

Customer Survey Text Analytics Close the Loop Start-ups 52

SurveySensum

NOVEMBER 23, 2023

A Detailed Comparison of the Top 5 NPS Tools SurveySensum Qualtrics NiceReply Delighted GetFeedback InMoment Zonka Feedback Qualaroo SurveyMonkey AskNicely Retently SurveySparrow Medallia Hotjar CustomerGauge Conclusion FAQs on NPS tools If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there.

NPS 52

NPS Net Promoter Score Sentiment Analysis Social Media 52

Ameyo Callversations

MAY 17, 2022

Achieving the expected customer satisfaction is the central tenet of the contact center of any organization. Customer communication is more about customer needs than the organization’s goal of selling its product. Customer Experience Management: Understanding The Basics. DOWNLOAD NOW.

Customer Experience Management 52

Customer Experience Management Customer Experience Contact Center Touchpoint 52

SurveySensum

NOVEMBER 8, 2023

Customer experience encompasses every interaction a customer has with a business. In today’s competitive­ and digital landscape, CX can either build or break a brand. A survey conducted by TELUS International revealed that 65% of customers anticipate­ some level of CX automation in their customer journey.

CX 52

CX Customer Experience Artificial Intelligence NPS 52

Steven Van Belleghem

JANUARY 17, 2024

The expected results are clear: achieve greater customer loyalty and ensure that your customers also become your ambassadors. This is a double win: loyalty helps companies to retain its customers and the existing customers themselves become the main acquisition channel for new customers. Convenience, of course!

Customer Loyalty 44

Customer Loyalty Manufacturing Customer Relationship Start-ups 44

CSAT.AI

MARCH 15, 2023

They have significant buying power and might be the core customer base of a brand. In this blog post, we will discuss what makes Generation X customers different and why they are so important for businesses (with a musical soundtrack to guide the way to the MTV generation!). . Remember, this is a generation used to adapting.

Sentiment Analysis 99

Sentiment Analysis Gaming Technology Technology 99

Experience Investigators

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journey Map 136

Customer Journey Map B2B B2C CX 136

Intercom, Inc.

MARCH 30, 2022

Tailored online customer experiences are no longer optional. In fact, 80% of online shoppers are more likely to make a purchase when brands offer personalized experiences. Survey while staying on-brand: Customize your surveys to match your brand’s look and feel for a truly hallmark experience.

Omnichannel 129

Omnichannel NPS Start-ups Customer Relationship 129

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Being reactive isn’t enough – you need to be proactive.

B2C 118

B2C B2B Social Media Start-ups 118

Beyond Philosophy

SEPTEMBER 11, 2021

You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. How you segment customers also contributes to this damage, as well as how well you understand your customers’ expectations of you.

Management Consulting 78

Management Consulting Customer Expectations Start-ups Customer Experience 78

Totango

JANUARY 29, 2021

When your product directly helps your customers achieve their goals, your brand wins their loyalty. Playbooks for customer success managers help drive processes that promote winning client outcomes. What Is a Customer Success Playbook? Why Do You Need Playbooks for Customer Success?

Scorecard 80

Scorecard NPS Gaming Sales 80

RateMyService

SEPTEMBER 28, 2023

Companies go to great lengths to attract new customers and retain loyal ones. However, there’s a hidden treasure trove of potential advocates that often goes overlooked: passive, neutral or satisfied customers. They may not actively promote your brand, but they are not dissatisfied either.

Sentiment Analysis 52

Sentiment Analysis Business Growth Customer Experience 52

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. What Is a Customer Success Playbook?

Customer Retention 87

Customer Retention Construction Touchpoint Gaming 87

Inside Customer Service

APRIL 29, 2021

The Elephants brand promise is "Great local foods from scratch since 1979." I recently interviewed Cheyenne Terbrueggen, Marketing Communications Manager at Elephants to learn how the company keeps its brand promise and wins fans like me. What makes a good brand promise? (1:51) What makes a good brand promise?

Start-ups 148

Start-ups Customer Service Customer Experience 148

Zendesk

NOVEMBER 1, 2021

It could’ve been the inventory, the music, the vibes—whatever it was, it just wasn’t very you, so you lost interest in the brand. Consumers want to buy from companies that understand them and deliver customized experiences. To offer personalized experiences , brands need customer intelligence.

Social Media 98

Social Media CRM Artificial Intelligence Touchpoint 98

SurveySensum

JULY 18, 2023

Every click and purchase you’ve made in the past is utilized to create a personalized online shopping experience that truly understands and caters to your individual preferences. But why is personalization such an important strategy in ensuring a positive customer experience in retail? Let’s find out!

Retail 52

Retail Customer Experience Touchpoint Customer Acquisition 52

Fonolo

JULY 5, 2023

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Although it’s almost impossible to completely control what people think about your organization, improving customer opinions of your brand is very possible.

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104

Beyond Philosophy

MAY 26, 2022

Many organizations are trying to figure out how to win the hearts and minds of customers. Unfortunately, they are not like to find the answers in the ways they have grouped customers in to segments. Understanding customers’ self-perceptions is essential for successful targeted customer strategy.

Start-ups 78

Start-ups AI Customer Relationship CX 78

Ameyo Callversations

JULY 7, 2022

Present-day organizations look forward to utilizing every opportunity to interact with their target customers and learn more about their experiences. They spend millions of dollars in setting up email campaigns, review sites, and website analytics just to know what their customers think of the products/services they offer.

Customer Feedback 52

Customer Feedback AI Technology Technology 52

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers. Proactively guide customer growth.

Customer Retention 85

Customer Retention Customer Journey Map Net Promoter Score Scorecard 85

Beyond Philosophy

JULY 7, 2022

One of the features of The Intuitive Customer podcast is “I’m in a Pickle,” where listeners come to us with business problems that they would like our advice on solving. Customer Experience management has been absorbed into Customer Science in the past couple of years; how will that apply to brick and mortar?

Retail 160

Retail Artificial Intelligence AI Start-ups 160

CommBox

JANUARY 4, 2022

Customer experience is one of the most important factors in business success. According to Deloitte, a whopping 88% of businesses are now prioritizing customer experience in their contact centers. And on top of that, over two-thirds compete with customer experience as their primary basis.

Customer Experience 105

Customer Experience Social Media Entertainment Sales 105